Head of CRM (Marketing)

Recruiter
Candidate Source Limited
Location
United Kingdom
Salary
£85000 per annum + bonus + benefits
Posted
04 Oct 2017
Closes
05 Nov 2017
Contract Type
Permanent
Hours
Full Time
Following a recent, high profile IPO this leading challenger Fintech brand has launched an exclusive search for a Head of CRM (Marketing) to own and develop the brand's CRM function for the UK, partnered closely with the US. With a mission to help change the lives of millions globally by providing innovative and transparent products for consumers, you will lead a team responsible for defining the CRM and customer strategy across the business, collaborating with other specialist marketers and analysts as well as a brand team whom with an autonomous and entrepreneurial style. Your role will be heavily focused on socialising new ideas and influencing the global business on new initiatives, and automated technology tools that can support a wider business objective and return a better customer satisfaction. Excellent presentation and influencing skills are a must! As a senior member of the Global team, you will be accountable for concept strategy through to execution, helping the business to deliver on end-to-end customer experience, audience segmentation, customer engagement, data insights and loyalty lifecycle programs that result in commercial success. Reporting into a well-respected and forward thinking CMO, who joined the business only recently with customers at the heart of her role, this will be a key hire for the team where you will be given full autonomy across your remit and a strong leadership team to lean on for support. Day to day responsibilities of the Head of CRM will include: - Partnering with the US leadership team to support the CRM and Customer strategy across the global business; to develop the company's audience segmentation, customer engagement, data insights and loyalty lifecycle programs that result in commercial success - To be part of the global customer insights team working on the implementation of the international roadmap - Responsible for leading a team of three functional specialists across customer insights to provide content, reporting and deliverables across different tools and systems as well as launching weekly campaigns - Introducing a multichannel approach to CRM and optimising multiple touchpoints - Developing a multi-product strategy to reach the right customers at the right times, working closely with product, technology, and compliance - Channel budget management, forecasting and assisting the wider team in the new business case development & implementation - Evangelising the customer need by having a good understanding of the marketplace Background and experience: - Bachelor's degree from a top tier University - Proven record of successfully leading the planning and execution of CRM strategies for large subscriber bases within digital, consumer businesses - Excellent written and verbal communication skills, comfortable presenting to a global, senior audience on Customer Insights and Strategy - Highly numerate with good Excel skills, coupled with an excellent attention to detail - Comfortable with data system integration strategy, ESP's, Omni-channel marketing, online commerce and content marketing skills - A proven track record of successfully delivering results through multi-touch customer lifecycles - Proficient at managing budgets, projects and using complex analytics - Highly commercial mindset with ability to see a helicopter view - Experience hiring and coaching key talent within your team, installing a Marketing- centric culture. This extends to external relationships, too, with key Agency partners and suppliers A bit about you: Your highly analytical, technical and strategic skill set will be at the forefront of everything you do, engaging and influencing your team and customers on an epic journey of discovery. Utilising your instinctive thirst to solve complex problems resourcefully and innovatively and commercial savviness, combined with your desire to see results and constant intellectual curiosity, will see you will thrive in this challenging and rewarding role with such an exciting business. If you want to be a pivotal lead in an extraordinary growth story, owning and driving this business' Marketing and CRM agenda, whilst working with passionate and talented professionals, we'd love to hear from you! The first stage of the application process is to apply online. Candidate Source Ltd is an Advertising Agency working on behalf of an Employment Agency. By applying for this position you are giving us permission to pass your CV and covering letter to a third party in relation to this specific vacancy. A full copy of our privacy policy can be viewed on our website.
This job was originally posted as www.jobsite.co.uk/job/959249694