Campaign Consultant (CRM Consultant) Adobe

United Kingdom
From £31,650 to £58,750 per annum
04 Oct 2017
05 Nov 2017
Contract Type
Full Time
Campaign Consultant (CRM Consultant) – Adobe

We are on a journey to disrupt a whole industry. Are you going to join us?


Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services.

Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. Our task is to make it simple, effortless and easy for our customers to buy and handle insurance products and pensions and de-mystify the sector.

As part of our commitment to transforming our digital marketing approach, we have invested in a number of modules that form the Adobe Marketing Cloud. Adobe Campaign Manager (ACM) is used to create and target personalised communications via multiple channels including email, direct mail and targeted social.

We are now looking for CRM / Campaign Consultants to be the primary users of Adobe Campaign Manager within our Agile Marketing teams. As a vital element of the team the role works from the identification of a customer opportunity to define a data targeting strategy to campaign deployment. The role is likely to focus on less complex campaign delivery and will be supported by a CRM Exec within the immediate team or a Data Planner.

Life in our Digital Teams

We have built up a distinct business within Aviva, that focuses on digital – UK Digital (UKD ) that has its own unique office in London’s trendy Hoxton Square and to say it is brimming with an extraordinary mix of digital experts and innovators from a wide range of industries is not an understatement! It is a collaborative environment where we have formed multi-functional teams that focus on agile, innovative delivery and marketing expertise forms a key part in each of these scrum teams where we will follow the principals of rapid testing and hyper-personalised marketing.

You can listen to an audio tour of our bespoke digital space: or to our Chief Digital Officer Andrew Brem talk about the types of people we hire on our podcasts and see if you’d like to be one of us:

What you will be doing:

The Campaign Consultant (CRM) role will:

Work with members of the marketing team to identify, innovative and deliver effective multi-channel marketing campaigns that deliver business /customer objectives and leverage the full multi-channel Adobe capability.Contribute expertise to the wider team on the exploitation of Adobe Campaign.Devise, build and implement clear and measurable programmes of campaigns ensuring continual test and learn to achieve performance improvementThe campaign lifecycle will start with initiating (or supporting) campaign ideas, defining the data targeting requirements and include the design, build and delivery of complex multi-channel campaigns through the Adobe toolset.Devise, build and implement clear and measurable programmes of campaigns ensuring continual test and learn to achieve performance improvement.About You

Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. As a CRM subject matter specialist you will:

Strong knowledge of end-to-end marketing mix, with experience across digital and data-driven mediaExperience of using of Adobe Campaign (or equivalent CRM tool) - expected 1 year minimumA track record in defining targeting strategies (from a data / customer perspective) and identifying where advanced analytics can assist (undertaken by analytics role)Experience of using other tools such as SQL to analyse large volumes of customer data to identify and size marketing opportunities.Experience of working with related disciplines such as IT, product areas, pricing and demonstrating integration with other marketing and content channels.What we can give you:

Salary on range of £31,650 - £58,750 depending on experience29 days' holiday plus bank holidaysCompetitive on target performance bonusUp to 14% Company contribution to your pensionAgile working environment where you will be supported by digital expertsExposure to some great campaigns, where your input is hugely valuedAviva flexible benefitsEmployee discountsSeason ticket loanShare schemeBring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on 0117 928 4420 .

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