CRM Manager (Data Focused)
The role will sit within the Performance Marketing department, reporting to the Senior eCRM Manager and work closely with customer insight and analytics team. Using customer data and analytics tools, you will be responsible for implementing and improving strategy, processes, activity and technical capabilities all with a view to driving increased customer engagement, value and incremental revenues.
Key Role Responsibilities:
You will be responsible for the following activity:?Centrally managing the content for the eCRM programme across business areas of editorial, commerce, events and subscriptions. ?Develop and implement a clear strategy for growing the database and segmenting the audience using behavioural traits.?Work with the wider Data team to query the single customer view to generate insight and highlight opportunities.?Maximising opportunities for data capture touch points?Seek out and drive new initiatives, creating an industry-leading programme.?
Key Skills and Experience:
You should be an accomplished eCRM manager with strong proven track record in managing simultaneous email marketing campaigns for sizeable online businesses. You will have a passion for driving insight through data, possess good analytical skills and always looking for improvement. You should also possess a good knowledge of html.
Essential skills:?Accomplished eCRM manager with at least 12 months experience?Operational reporting & analysis experience?Good knowledge of HTML?Experience of working with multiple ESP platforms?Experience working with a large consumer database ?Experience of driving campaign success through data?Experience of customer profiling and segmentation?Experience of working in a fast-paced, high volume environment?Knowledge of managing and domain and IP reputations?Good eye for detail?Knowledge and experience of the publishing industry is an advantage
This is an excellent opportunity and one we need to discuss further. Please get in touch ASAP. URGENT - EXCELLENT OPPORTUNITY.
This job was originally posted as www.totaljobs.com/job/76695162