Senior Digital Marketing Manager

United Kingdom
up to £79,600 depending on experience
30 Sep 2017
05 Nov 2017
Contract Type
Full Time
Job ID: R-55059 Full time We are on a journey to disrupt a whole industry. Are you going to join us? Aviva Overview Insurance is ripe for disruption and that is what we have been doing. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services. Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a "Digital First" organization. We recognise that customers find buying and handling insurance products and pensions confusing and time-consuming so Aviva is on a mission to change that. We are really proud of what we have achieved so far in our Digital journey. We have built up a distinct business within Aviva that focuses on digital which even has its own unique office in Hoxton Square. It has the atmosphere, energy and ambition of a start up, with the support and infrastructure of a large corporate. We know that it is our exceptional people, from a diverse range of backgrounds that make Aviva such an exciting and interesting place to work. Role Overview Delivering great marketing in our changing world needs a new approach that involves far more skills than traditional marketing functions often include. That's why we have invested heavily in our Marketing technology and are have formed multi functional teams that focus on agile delivery and follow the principals of rapid testing and hyper personalised marketing. In essence, we're bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas to our 16m customer base. We are now looking to add a Senior Digital Marketing Manager (subject matter expert) to the team who will be accountable for creating end to end campaigns across all marketing channel outputs including email as well as paid, display and social. That result in repeated and continued digital interactions with our customers. You will: - In consultation and collaboration with the planning team & other peers across Marketing, develop and deploy a plan to achieve our trading, engagement and brand goals. - Be accountable for the campaign entirety from initial idea, to analysis and creative all the way through to execution and reporting. - Use 1st party and addressable data to create targeting strategies to drive the shape of your end to end campaigns - Maximise online, offline and integrated channel effectiveness including all aspects of social, paid, earned and owned media - Deliver compelling marketing activity which actively demonstrates our drive to Hyper Personalised our interaction with our existing customers Attributes & Experience Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Professionally obsessive, you will work with determination to see tasks through from inception to completion. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. With a real passion for innovation and technology (i.e. Adobe tools) you will be able to identify the potential opportunities for revolutionising the way we do things. You will: - Be a Digital Marketing SME, with demonstrable experienced across all digital channels - Have a track record in defining targeting strategies (from a data / customer perspective) and identifying where analytics can assist - Be experienced at delivering personalisation at scale, aimed at existing customers - Be technically able - experience of using the wider Adobe Marketing Cloud products and other data analysis tools / SQL / HTML What will I get from this role - Salary of up to £79,600 - Annual performance related pay review and bonus - Defined contribution pension scheme - up to 22% - Generous holiday allowance - Excellent flexi-benefits package Bring to Aviva what makes you different and we will support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping customers to defy uncertainty. One of Aviva's core values is Care more, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities further studies and hobbies. What's important to us is that you are supported to do the best work of your life. Diversity.
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