Digital Marketing Manager (Paid / Affiliates) FTC

Ignite Digital Search Ltd
Covent Garden
£50000.00 pa + 9 to 12m FTC
30 Sep 2017
05 Nov 2017
Contract Type
Full Time
We are looking for a Digital Marketing Manager with strong skills across Paid Media, Display and Affiliates for a Maternity cover 9 month Fixed Term Contract working for a FTSE listed company based in central London. Experience in the FS or Insurance sector would be a major advantage but not essential. The successful applicant will be responsible for ensuring the success of paid search (PPC) campaigns, social media advertising, digital display advertising and affiliate campaigns for the business. Duties will include managing external agencies, co-ordinating with internal teams to achieve campaign objectives including cost effective sales and brand campaign objectives. Interviews to take place the 1st week in October. Duties: - Working with internal stakeholders across product, pricing, technical, offline marketing and digital marketing teams to ensure the success of campaigns. - Accountable for the success of Paid Media campaigns and their integration with wider digital marketing - conversion optimisation, SEO, content marketing and social media - Give input into campaign planning, website to ensure every opportunity is taken to maximise the performance of the paid digital media channels. - Managing the day-to-day work of external media / digital agencies who are creating and managing online paid media campaigns - Providing integrated search strategy and reporting, analytics and analysis, campaign planning, site content, content marketing, social media and other topics. - Keeping up-to-date with industry developments, best practices and new platform features (including AdWords) Skills needed: - A clear understanding of the digital marketing mix. - Strong paid search and affiliates as acquisition channels experience - Advanced understanding of paid search, SEO, affiliates, social media and digital display channels and how they work. - Strong stakeholder management skills - Strong paid media channel experience including managing 3rd party suppliers. - At least three year's experience managing paid search and affiliates campaigns in the UK for large brands (either directly or via an agency) - Experience of managing social media advertising or digital display campaigns is desirable - Experience managing budget processes with a high degree of numeracy including forecasting, reporting, reconciliations and invoice approval
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