Campaign Analyst

MBN Recruitment Solutions Ltd
Circa £30,000 - £40,000 - Pro-rata
03 Oct 2017
05 Nov 2017
Contract Type
Full Time
Part time 15-20 hours per week MBN are working with an exciting data led start-up who are based in Edinburgh. They are looking to bring in a Campaign Analyst to analyse their clients customer data and optimise their marketing strategy. Key Responsibilities - Creating value for our clients through the delivery of customer analysis and business reporting projects including: designing and delivering customer Analytics projects, defining marketing campaign frameworks, retail sales analysis, campaign response analysis, ROI modelling. - Design and development of a marketing database for the delivery of regular direct marketing campaigns. Automation of data processes to minimise resource requirements. - Presenting analysis findings to clients both verbally and in written reports. - Assisting clients and the wider agency staff to commission, understand, and leverage analysis projects to increase the effectiveness and efficiency of marketing activity. Key Skills & Experience Required - A minimum of 3-4 years customer analysis or campaign management experience; ideally with experience of working within an agency or professional services environment. - A minimum of 2-3 years analysing and managing data in SAS. - An inquisitive mind with the creativity and flexibility to identify the right solution to business problems. - An ability to translate statistical and analytic facts into marketing understanding. - Experienced in working in PC Windows environment including Microsoft Office including strong Excel skills.
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