Digital Campaign Manager

News Corp Uk & Ireland Limited
United Kingdom
30 Sep 2017
05 Nov 2017
Contract Type
Full Time
Digital Campaign Manager Role: * This role is responsible for the delivery and management of digital advertising campaigns across News UK websites and apps as well as off-platform channels for The Times, The Sunday Times and The Sun, in-line with commercial, marketing and client expectations. * Campaign management, delivery analysis and reporting against agreed SLAs for Display, Video, Mobile and Branded Content ad campaigns. * Working as part of a team, in a fast changing, often pressured environment, to deliver against tight deadlines. * Liaising with various ad and creative agencies, rich media vendors plus ad platform and solution providers to deliver advertising solutions. Accountabilities: * Testing and delivery of premium advertising campaigns - on and off platform * Delivery of advanced content, behavioural and demographic targeting campaigns * Coordinate with team members to manage daily team workload * Monitoring and prioritising incoming work requests from shared mailbox * Receive, test, and implement advertiser creative against strict ad specs * Quality assurance: working with third-party interfaces, downloading and previewing campaign ad tags and checking image/rich media creative * Investigate, troubleshoot and resolve delivery/performance issues and advise sales and management as to revenue risk * In-flight optimisation of digital advertising campaigns to ensure optimum delivery of premium inventory * Liaising as required with third party ad product suppliers, creative agencies and advertisers * Provide customers with reports and campaign updates on an agreed or as required basis * Review third party reporting to investigate comparative pacing and performance data and for discrepancy purposes * Provide in-depth insights into campaign delivery, optimisation techniques and performance to support team effort in securing repeat business * Ensure quality by enforcing standard policies and procedures * Review and provide feedback on new processes, product, and tool releases that will improve operational efficiencies * Maintaining internal yield, traffic, benchmark and sell-through monthly reports * Liaising and engaging as required with other News UK departments (including advertising sales, project managers, marketing, editorial, customer insight and technology) Experience required * BA/BS degree or equivalent work experience required * 4+ years Digital Ad Operations experience, preferably within a publisher/media owner environment * Experience working in a service organisation preferred * Experience with a major ad serving tool (DFP/DCM, AppNexus, Adtech, Sizmek, Adwords) * Delivery of video, mobile and app advertising * Experience with online third party solution/ad tag providers (Sizmek, FlashTalking, Atlas Unicast, etc) * Experience with behavioural targeting booking and management techniques * Demonstrated knowledge of MS Office and HTML required * Experience in buying media using a DSP (beneficial) * Experience in setting up and troubleshooting private and open marketplaces (beneficial) * Good knowledge of using first and 3rd party data overlays (DMP experience beneficial) * Knowledge of basic HTML and web analytics software preferred (Adobe Analytics beneficial) * Strong Excel Skills, including Pivot Tables and VLOOKUP Competencies: * Comprehensive understanding of the online advertising industry, digital marketplace and ad formats * Strong technical aptitude for new and emerging technologies * Passion for technology & programmatic * Must have the ability to extract and manipulate a variety of data for Senior Management, Sales and Finance * Wider knowledge of other media channels and their value within the digital sphere * Ability to multi task and work with multiple teams and levels within a fast environment * Ability to meet deadlines and provide superior customer service to external and internal clients * Ability to work methodically, follow process and stick to defined workflows * Excellent problem solving, technical troubleshooting and organisational skills with exceptional attention to detail * Outstanding teamwork, organisational and interpersonal skills * Strong project management and communication skills (verbal and written) About Us, News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers. News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry. If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.
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