Marketing Campaign Manager

Recruiter
WILMINGTON PLC
Location
London (Greater)
Salary
Up to £36,500 depending on experience
Posted
05 Oct 2017
Closes
06 Nov 2017
Sector
Healthcare
Contract Type
Permanent
Hours
Full Time

Please attach a Covering Letter when applying for this role

This is an exciting opportunity to join Health Service Journal (HSJ) as a Marketing Campaign Manager for their events. HSJ is a part of Wilmington Healthcare, which is comprised of Wellards, Binley’s NHiS and HSJ.

HSJ celebrated its 125th birthday in 2016, yet despite its age this heritage brand is one of the most progressive b2b brands in the UK. Serving the English healthcare’s senior leadership community with vital intelligence, HSJ provides a clear and unbiased view of what’s happening now and in the future at both political and practical levels, locally and nationally.

Main Purpose of Role

The campaign manager will be the lead campaign marketer in the HSJ events business – owning the marketing strategy for our headline conferences and awards: Patient Safety Congress and exhibition, and the prestigious HSJ Awards and HSJ Healthcare Awards.

Responsibilities will include:

  • To own and lead the strategic marketing planning for our largest events
  • Use automation (Marketo) to deliver campaigns, improve segmentation and lead scoring
  • Develop engaging and responsive marketing collateral
  • Use content to engage, segment and target prospects
  • Ensure marketing and sales activity is measured to support continuous improvement
  • Ensure stakeholders/teams are fully aligned with your strategic marketing objectives
  • Work with the sales/commercial directors to maximise engaged leads and conversion
  • Work with the editorial/producers to define audiences and develop content strategies

Skills and Experience Required

  • 5+ years’ experience in B2B events marketing
  • Large Scale events experience
  • Social media marketing, with clear metrics and performance measurement
  • Working directly with sales people: lead generation and performance tracking
  • Marketing automation
  • Experience supporting, developing and training junior staff

IT Experience required:

  • Marketing automation (Marketo, Pardot, Eloqua, Hubspot or similar)
  • Sales CRM (SalesForce, MS Dynamics or similar)
  • Strong Microsoft Excel and/or data visualization tools such as Tableau
  • Google analytics, webtrends or similar
  • PPC including Google Adwords and Linked-in essential
  • Website CMS
  • Social Media campaign management (Sprout, Hootsuite etc…)

Please attach a Covering Letter when applying for this role