PR Manager at Luxury Digital Agency

Wimbledon Park
05 Oct 2017
05 Nov 2017
Contract Type
Full Time

Boutique Digital Marketing Agency searching for an experienced PR Manager to gain Great Coverage for Luxury Brands.

Relevance London is seeking an experienced PR Manager with a minimum of 3 years agency PR experience, to work as the agency PR manager, based in a sociable office in green Wimbledon, South London. This is a fantastic opportunity for the right candidate to join one of London's leading luxury full service digital marketing agencies with travel to Monaco possible and flexibility to work from home one day per week. Your role will be to manage all PR Coverage for clients who have PR in their contracts.

Our corporate client portfolio includes:

  • Luxury Brands
  • Luxury Goods
  • Superyachts
  • High-end Real Estate
  • Luxury Rentals
  • Finance
  • Office Relocation
  • Hotels
  • Fashion
  • Helicopters
  • Aviation

Relevance is a fast-growing digital agency that has kept a niche in luxury goods and services. Relevance employs around 30 staff in three offices, London, Monaco, and Warsaw. The company offers fantastic career progression for candidates as well as autonomy in the role.


  • Develop a clear understanding of each brands audience and its relevant media landscape
  • You should be able to hit the ground running and have good knowledge and experience of handling 360 degree PR campaigns. This would include generating high-end, stand out, national media coverage across business and luxury sector beats
  • Organising several press trips to Monaco & the south of France each year
  • Gaining maximum brand exposure through strategic PR and Advertising strategies
  • Working alongside the content team, and account management teams to plan PR and outreach
  • End to end account management including team collaboration, client servicing, the development of plans and proposals, brainstorming new ideas to create exciting new PR ideas, and overseeing the draft of all copy-writing such as press releases and reports
  • Knowledge and hands-on expertise of implementing social media and marketing campaigns would be beneficial
  • You will be required to support the business development team to develop existing and new client proposals


  • Negotiate influencer rates & payment
  • Finding available awards and entering these for clients
  • Reputation management


  • Happy to learn more from you


  • UK PR experience essential but international PR would be at an advantage especially in the USA
  • Multi-tasking ability with experience of working on multiple clients at any given point
  • Excellent verbal/written communication and research skills are a must
  • Creative & critical thinking and problem-solving skills
  • Exceptional organisation and planning skills with great attention to detail and ability to meet deadlines
  • Self-starter with an ability to work under their own initiative
  • A true team player
  • A good portfolio of contacts ideally from:
    • The Economist
    • Bloomberg
    • Independent
    • Conde Nast Traveller
    • Vogue
    • Forbes
    • Inc.
    • Fast Company
    • Harvard Business Review (Europe)
    • Business Insider
    • The Financial Times

A passion for luxury brands.

Job Type: Full-time