Digital Revenue Manager

Recruiter
APETITO
Location
Trowbridge
Posted
05 Oct 2017
Closes
04 Nov 2017
Contract Type
Permanent
Hours
Full Time

Wiltshire Farm foods is part of the apetito group, who are a German family owned and managed multinational frozen food business. Wiltshire Farm Foods is approaching a £100m retail brand who source, manufacture and distribute frozen food through a national network of locally owned, managed and community based franchisees.

This is a consumer led brand and we have some really exiting plans that will develop over the next 12-18 months.

This is a key role within the Wiltshire Farm Foods business unit and is an important addition to the team to help drive our growth and innovation agenda. The role offers a great opportunity for a highly commercially focused, driven and ambitious digital marketer who is comfortable working in a commercially accountable retail environment, to make a real difference

The successful candidate will be an experienced digital marketer with a proven ability in delivering successful digital strategies and growing revenue using a full suite of digital marketing tools and working with leading digital marketing agencies.

N.B. This is a permanent role, however would welcome applications from candidates' looking for interim/ fixed term roles.

Key responsibilities:

  • Revenue accountable for www.wiltshirefarmfoods.com
  • Manage and develop Wiltshire Farm Foods brand website and drive its future development and consumer engagement
  • Collaborate with category marketing and wider marketing team to gain superb consumer engagement and loyalty
  • Collaboration with our internal dev-ops team to deliver integrated digital strategy and best practice both internally and for our customers
  • To manage digital marketing agencies on all aspects of the digital marketing mix
  • To drive revenue and demonstrate double digit growth in the channel
  • To optimise and drive conversion through the various digital marketing tools
  • To balance budget and activity on a monthly basis
  • Manage a team a support their development and accountability
  • Work with the internal IT team and the retained external digital technical development agency to develop the evolution of the site

Qualifications/Personal Qualities:

Essential:

  • Be confident in the use of all the standard digital marketing tools & techniques e.g. SEO, PPC, display, affiliates, retargeting, CRM,
  • Significant digital marketing experience in ideally a retail or similar trading environment Strong team player
  • Be confident in working with sophisticated digital marketing agencies
  • Be commercially focused and numbers driven
  • Proven digital marketing and website development experience
  • Significant experience of working with Google Analytics
  • Consumer research and insight Degree or equivalent in Business or Marketing

Desirable:

  • Experience in writing website copy Some technical knowledge would be helpful

Personal Qualities:

  • Highly Commercial marketer
  • Strong communicator
  • Comfortable with being revenue accountable and developing and executing plans to deliver the sales.
  • Excellent communication skills
  • Passionate and enthusiastic
  • Numeric and Analytical.