Head of Audience

Recruiter
FUTURE 1
Location
Bath
Posted
06 Oct 2017
Closes
04 Nov 2017
Contract Type
Permanent
Hours
Full Time

About Future

Future plc is an international publishing and media group, and a leading digital business. Founded in 1985 with one magazine, today we have offices in London, Bath, Bournemouth, Bromsgrove, New York, San Francisco and Sydney. At Future we believe in teamwork that transcends location.

Future is a global platform for specialist media with scalable, diversified brands. We strive to create fans of our brands by giving them a place where they want to spend their time, where they go to meet their needs; continuing to create loyal communities. We are expanding our global reach through organic growth, acquisitions and strategic partnerships while diversifying our monetisation models to create significant revenue streams.

Our focus is in the core areas of consumer technology, games & entertainment, music, knowledge & science, field sports, home interests and photography & design. At Future, we’re constantly innovating and we are passionate about what we do!

Behind our titles is a team of world-class editorial, creative and tech talent working together to connect, inspire and entertain our global audience. Sitting alongside are a team of business specialists, commercial and enabling functions who support every aspect of Future’s operations.

With superbrands such as PC Gamer, TechRadar, GamesRadar+, MusicRadar & TeamRock, Future's digital properties complement its print portfolio, reaching millions of unique visitors globally each month. We have successful and growing revenue streams in international licensing, contract publishing, eCommerce and a rich portfolio of events.

Department Summary

The SEO & Social Team consists of the following verticals:

  • SEO (Audience Acquisition & Retention)
  • Social Media (Audience Acquisition & Retention)

Job Summary & Purpose

At Future we change people’s lives through sharing knowledge and expertise with others making it easy and fun to do what they want. We are experts at producing entertaining and informative content. Ensuring this content is discoverable and engaging is core to the growth of our business as a platform. SEO and social are two primary marketing channels driving this growth.

The Head of SEO and Social runs a team of 2, and reports into the VP/Director of Global Marketing. His/her job is to manage all search engine optimization and social media marketing activities. S/he will develop and implement a comprehensive SEO and social media strategy to increase web traffic and brand awareness, while driving audience engagement.

Key role responsibilities

  • Managing and mentoring a small team made up of approximately 2 people across the verticals above
  • Manage all SEO activities related to content strategy, link building and keyword strategy to increase rankings
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor keywords
  • Work with editorial and marketing to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO position for target keywords
  • Produce weekly and monthly status, strategy and reporting that details KPIs, results and summary based on data for both SEO and social
  • Design social media strategy and develop KPIs to align with business goals
  • Work with internal teams to integrate and maintain a cohesive social media marketing strategy.
  • Stay up to date with new digital technologies, SEO and social media best practices. Building and developing a centre of excellence, in particular setting up a strong and co-ordinated group across the International businesses to benefit both the territory as well as the brand overall.
  • Identify potential revenue streams for the business through emerging social products.
  • Working with the commercial teams to help realise and exceed campaigns goals.
  • Work with related stakeholders on branded content strategy and delivery, ensuring profitable growth for commercial activity.
  • Communicate successes, whether editorial or commercial to ensure learnings are applied to future content propositions.
  • Lead by Future’s values at all times
  • Maintain Future’s reputation for continuous innovation by delivering industry-leading techniques to reach and engage our audiences.

Essential skills and experience

  • Demonstrate experience of managing relationships with internal and external stakeholders often at the highest level
  • Experience working in a fast-paced, results-oriented entrepreneurial environment
  • Proven SEO and social media marketing experience
  • In depth experience with web analytics and social media measurement / monitoring tools
  • Strong understanding of SEO, social media best practices and principles
  • Experience in the following areas:
    • SEO (Audience Acquisition & Retention)
    • Social Media (Audience Acquisition & Retention)
  • Ability to see through silos, while maintaining cultural literacy across UK & US
  • Experience of managing an agile team to get results
  • Can build relationships at all levels; both internal and external, and can demonstrate the ability to work and collaborate cross-functionally
  • Excellent time management skills and great attention to detail
  • Able to spot digital technology trends

Desirable skills

  • Experience of working within publishing an advantage
  • Experience & Passion in Tech, Gaming, Creative Design, Music
  • Educated to degree level or equivalent
  • Experience of writing and delivering strategic programs of work to achieve goals
  • Managerial experience