UK SEO Executive

United Kingdom
up to £58,750 depending on experience
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Job ID: R-55059 Full time We are on a journey to disrupt a whole industry. Are you going to join us? Aviva Overview Insurance is ripe for disruption and that is what we have been doing. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services. Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a "Digital First" organization. We recognise that customers find buying and handling insurance products and pensions confusing and time-consuming so Aviva is on a mission to change that. We are really proud of what we have achieved so far in our Digital journey. We have built up a distinct business within Aviva that focuses on digital which even has its own unique office in Hoxton Square. It has the atmosphere, energy and ambition of a start up, with the support and infrastructure of a large corporate. We know that it is our exceptional people, from a diverse range of backgrounds that make Aviva such an exciting and interesting place to work. Role Overview Delivering great marketing in our changing world needs a new approach that involves far more skills than traditional marketing functions often include. That's why we have invested heavily in our Marketing technology and are have formed multi functional teams that focus on agile delivery and follow the principals of rapid testing and hyper personalised marketing. In essence, we're bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas to our 16m customer base via what is essentially, very much like our own in house agency. We are now looking for an SEO Manager (Exec) to be our UK subject matter expert and who will develop drive and implement the UK SEO strategy with the intention of maximising overall search traffic, conversion and return on investment. You will: - Work with UK Customer Experience teams to optimise content creation and all web copy - Develop and implement link-building strategy - Management of local content agency - Perform ongoing keyword discovery, expansion and optimisation - Regular competitor analysis and monitoring. - Work with the DP&D team to design and build optimised templates in Adobe Experience Manager - Work with the Development team to ensure technical SEO best practices are implemented - Develop and manage working relationships with external search agencies - Measure effectiveness of SEO activity and report back to stakeholders - Deliver elements of training on the basic principles of SEO within relevant teams, where required - Utilise data from a wide mix of channels to guide SEO strategy and help to formulate wider joined-up channel strategies. - Keep up to date with the latest search industry updates and industry changes; brief stakeholders on relevant opportunities and threats Attributes & Experience Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Professionally obsessive, you will work with determination to see tasks through from inception to completion. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. With a real passion for innovation and technology you will be able to identify the potential opportunities for revolutionising the way we do things and implement best practive in SEO and SEM. You will: - Be an all-round SEO SME, with a proven track record of success - Have functional experience with web analytics tools (e.g. Google Analytics, NetInsight, Adobe Analytics, WebTrends) - Be experienced in A/B and multivariate testing - Have an understanding of customer acquisition and how SEO functions within the wider channel mix. - Have proven SEM experience managing PPC campaigns across Google, Yahoo and Bing - Be experienced with core SEO tools such as Search Console, rank tracking tools, crawling tools and backlink analysis tools. - Have working knowledge of HTML, CSS, and JavaScript development and constraints What will I get from this role - Salary of up to £58,750 (we operate a banding scale and the full scale for this role is: £31,650 - £ 58,750 dependant on experience) - Annual performance related pay review and bonus - Defined contribution pension scheme - up to 22% - Generous holiday allowance - Excellent flexi-benefits package Bring to Aviva what makes you different and we will support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping customers to defy uncertainty. One of Aviva's core values is Care more, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities further studies and hobbies. What's important to us is that you are supported to do the best work of your life. Diversity.
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