Head of Marketing

Recruiter
Macildowie Associates Ltd
Location
Derby
Salary
£50k - £70k pa
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time
The Opportunity Macildowie Marketing are working with an award winning professional services organisation located in Derby to recruit a Head of Marketing to lead the division through a period of exciting growth. Reporting directly to the Senior Leadership team this is a commercially driven role, and you will have a strong commercial background and have a focus on maximising ROI across both B2B and B2C departments. You will oversee all marketing activities ensuring that the marketing team effectively fulfils their marketing strategy. Key Responsibilities *Manage the marketing team, ensuring each member of the group works to the highest standards and develops within their role *Work closely with key stakeholders to devise an effective Marketing and BD strategy for their areas *Develop an effective social media strategy *Develop and execute marketing campaigns across multiple online and offline channels *Work with the Graphic Designer to develop on the organisations long-standing brand *Responsibility for sending regular and engaging articles, adverts and press releases to multiple target audiences *Actively seek opportunities to gain positive PR coverage *Responsibility for the organisations website and be able to project manage various website rebuilds and redevelopments *Management and analysis of various marketing budgets across the firm *Assess the impact of the marketing function in supporting brand awareness across the organisation *Contribute to key activities across the business and represent the organisation at key events Key Requirements *Previous experience in the professional services sector would be preferable but it is not essential *Up to date knowledge of marketing best practice *Strong understanding of effective PR and Marketing Communications *An ability to lead and inspire the marketing team and other internal stakeholders *Possess excellent copywriting skills and be able to adapt tone of voice to suit various audiences *Have a working knowledge of GDPR and how to manage a CRM database *Be able to write tender and pitch documents for a range of clients *Possess a working knowledge of PPC campaigns, affiliate network and various digital marketing platforms *Experience of utilising the full marketing mix to reach and engage an audience *High level of flexibility, with the ability to adapt to different ways of working, often at short notice *Degree qualified and member of the Chartered Institute of Marketing Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at ******************.
This job was originally posted as www.jobsite.co.uk/job/959229784