Insights Analyst

Creation Recruitment Ltd
United Kingdom
From £50,000 to £50,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Data Insight Analyst

Leading Global Fintech



Salary £50,000 plus bonus and excellent benefits

An exciting opportunity for a Data Insight Analystto work within one of the most innovative teams of a global fintech. You will build, deploy and leverage advanced marketing attribution models and you analyse the data to inform the strategic optimisation of customer acquisition activities across multiple channels across the business. You will also have the opportunity to work on and support other related strategic optimisation initiatives such as cross product optimisation and the marketing recommendations engine.

As an Insight Analyst, your main responsibilities will involve:

• Developing a range of attribution models and analysis to understand the effectiveness of all touch points along the conversion funnel
• Developing reports and presentations, while communicating insights to product marketing teams and senior stakeholders in a non-technical, visually compelling manner
• Building a strong understanding of the business context including products, customer segments, behaviours and triggers to ensure robust model design and interpretation
• Building strong partnerships with teams that use the model outputs, whilst advising product marketing teams to build effective contact strategies that maximise customer experience and conversions
• Keeping up to date with trends in marketing optimisation, specifically focusing on attribution modelling and third party data sources
• Supporting the test and control agenda and staying fully compliant with legal, regulatory and operational requirements in all model building and decision making

As an Insight Analyst, your skills and qualifications will include:

• An advanced degree in statistics or econometrics, or equivalent professional experience demonstrating expertise in statistical analysis techniques
• Extensive practical experience in developing and maintaining statistical models, preferably within financial services products and segments, digital or telecommunications
• Experience in using innovative customer analysis to identify commercial opportunities
• Practical knowledge of data warehouse and management information environments and practises and experience of programming in SQL and SAS/R/python and adobe site cat is preferred
• Proven experience in creating and delivering compelling presentations to senior stakeholders, and a background in attribution modelling is strongly preferred

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