International Brand Manager Focus on Chinese Clients

Sun Bright Property Ltd
From £36,000 to £40,000 per annum
01 Oct 2017
03 Nov 2017
Contract Type
Full Time

International Brand Manager -- Focus on Chinese Clients

Position Summary

International Brand Manager focuses on the market in China, Hong Kong, Taiwan, and Singapore across general division and global brand activities including: creative development, brand planning, marketing, approvals, and general marketing administration.

In addition, the role will also focus on developing and executing brand marketing initiatives for assigned brands in the UK property market, ensuring that consumer activity and communications are co-ordinated to a high standard.


Plan and develop co-ordinated communication strategies across multiple platforms for assigned brands notably Sun Bright Property Ltd.

Maintain and update marketing calendars and co-ordinate activity to tie in with brand activity, broadcast promotions and licensee activity as directed

Brief, create and disseminate brand and marketing assets and materials for all channels as required

To approve third party marketing materials and ensure that all materials adhere to the brand templates and standards.

Communicate digital and social media messaging and guidelines, monitor and approve monthly calendars, as well as implement social media strategies

To participate in creative brainstorming sessions, assisting with planning, developing concepts, creating marketing materials and executing campaigns

Develop and co-ordinate asset packs for UK partners, broadcasters, licensees and make available for international teams

Communicate, implement and manage consumer brand campaigns

Book and manage consumer advertising as required

Work with licensing teams to ensure retail, product, licensing and marketing initiatives are co-ordinated and that the brand is effectively maximised at key times

Work with PR agents to maximise brand exposure

Work closely with digital and creative agencies, internal digital teams and be the day to day liaison

Work closely with the brands charity partnerships, helping to identify and manage annual brand initiatives and events

Work closely with the character costume licensee on relevant consumer marketing campaigns

Prepare reports and analyses results, interpreting trends to provide insights and recommendations for future campaigns across categories

Undertake competitive marketing research regularly and work closely with research team to present findings to the wider teams

Communicate regularly to the wider team on brand plans, creative updates and marketing initiatives, sharing and championing best practice

Ensuring up to date communication across all levels of brand activity, encouraging synergy across territories where possible

Creative development and approval of DVD sleeves and promotional inner making available for international territories as required

Research market activity and identify new opportunities

Work closely with International Marketing team to ensure up to date communication across all levels of brand activity, encouraging synergy across territories where possible

Manage brand competitions and disseminate prizing as required

Assist with budget process by processing PO’s, invoices logging, tracking and managing to a budget as required

Manage day to day marketing enquiries including image requests for marketing partners, marketing information requests. Customer enquiries, feedback and complaints

Organise team meetings to discuss activations, campaigns and brand direction as required

Assist in the preparation of licensee days as required

Key Competencies

At least two year’s marketing experience

Knowledge in customer trend in China, Taiwan, Hong Kong, and Singapore

Must speak, read, and write Chinese excellent

Excellent administrative skills and knowledge of computer packages, Word, Excel, PowerPoint & Outlook.

Adobe Photoshop experience ideal but not essential

Understanding of digital platforms

Ability to communicate well and get things done in a pro-active manner.

Strong project manager, with ability to juggle several priorities and meet tight deadlines.

Resourceful with the ability to work independently

Excellent communication and organisational skills.

Ability to stay ‘calm’ when the pressure is on.

Excellent presentation skills

Results driven while maintaining a high level of creativity

A team player

The closing date for receipt of application is 31/10/2017.

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