Marketing Manager

Candidate Source Limited
£28,000 - £30,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Based in Hertfordshire, a well-established, independent and fast-moving compliance consultancy with an enviable market reputation, client base and continued year on year growth is now seeking a Marketing Manager to join its expanding team. You will develop and implement lead generation strategies that build brand awareness and engagement and which create new revenue opportunities from existing and new clients. This role is suited to marketing executives that want to drive their career forward or experienced managers looking for more responsibility and an ability to demonstrate their talents. In this role you will: - Develop and implement campaigns, both online and offline including the management of external communications, email and social media channels. - Develop and implement content strategies, including the commissioning, editing and writing of articles, blogs, white papers, brochures and the like, as appropriate. - Manage the company's websites using the content management system and working with the external web agency, where appropriate. - Contribute towards the development of the strategies and plans at a firm, business unit and target sector level and in relation to emerging issues and other opportunities. - Be responsible for the management of the brand guidelines including the development of new templates and ensuring that all client documents have a consistent online and print brand look and style. - Maintain and communicate the schedule of activity and contribute toward the monthly, quarterly and annual reports to the board and senior management teams. - Manage relationships with internal support functions, internal clients and external service providers of services to ensure that marketing maintains a positive profile and is seen as a key business support function. - Ensure that all activity remains within agreed budgets. - Maintain awareness of trends and continually seek new ways to improve performance and the contribution to the business. - Provide general support, assisting colleagues and making sure the team functions effectively and efficiently. You will ideally have the following skills and experience: - Previous experience working in a B2B marketing team, preferably in a financial or professional services environment. - Chartered Institute of Marketing qualification or progress towards. - Strong IT capability including MS Office applications, use of email systems and website content management systems and online survey systems such as SurveyMonkey. - Proven track record in lead generation and campaign strategy and execution using multiple channels to market - with strong experience of digital marketing. - Working experience of different lead generation and lead nurturing tactics and a creative flair. - Strong copywriting ability and experience producing different types of content. - Customer advocacy - ability to understand the customer's perspective and develop appropriate tactics. - Commercial awareness with excellent verbal and communication skills. - Excellent inter-personal skills with the ability to build and manage internal and external relationships. Desirable: - Basic knowledge or awareness of FCA or PRA regulatory compliance - Knowledge of B2B sales and pipeline management - Working knowledge of marketing automation and/or lead nurturing systems. In return you will receive a salary of £28,000 - £30,000 per annum + benefits. The first stage of the application process is to apply online. Candidate Source Ltd is an Advertising Agency working on behalf of an Employment Agency. By applying for this position you are giving us permission to pass your CV and covering letter to a third party in relation to this specific vacancy. A full copy of our privacy policy can be viewed on our website.
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