PPC Manager

Recruiter
Role Calling! Recruitment Limited
Location
Manchester
Salary
£35k - 45k per year
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time
Forward Role are working with a renown financial services business who are seeking an experienced PPC Manager. You will be working in a market leading business to lead and execute the PPC & online Marketing strategy to make a real impact at a fast-paced, growing business.As the PPC Manager, you will lead the paid search strategy and execution to drive leads and new customer acquisition. Whether you are managing Google / Bing PPC campaigns and budgets; providing insight on landing page performance; analysing trends; conducting competitor/market research or reacting to analytics it will be your essential input that ensures the successful delivery and deployment of PPC projects.Responsibilities:· Responsible for the day to day management of PPC strategies and achievement of agreed targets and budgets· The production and implementation of a weekly, monthly and annual pay per click search income plan in line with defined marketing and commercial business targets and associated reporting· Take responsibility for improving PPC ad creative, impression share, quality scores, cost per click, cost per conversion, cost per acquisition, cost of sale, conversion rate factors and bounce rate reduction· Working with the wider Marketing Teams to deliver increased sales and optimise conversion through optimum digital customer experience. · Generate weekly and monthly reports for all relevant metrics including spend, conversions and return on advertising investment· Review PPC technologies and explore new developments in the digital landscape to grow our search capabilitiesKey Skills:· Previous pay per click (PPC) experience, with a proven track record of acquisition activities and delivering income success.· Experience of managing and handling multiple PPC accounts.· Experience of online search including natural search activities - organic search engine optimisation.· Experience of working with cross-functional teams, plus managing budgets, timelines, stakeholders and external partners.· Proven track record of optimising paid search web traffic to cost per acquisition or cost of sale targets.· Proven ability of utilising website analytics / search data to shape an enhanced and profitable customer acquisition strategy.· Experience in developing digital marketing strategy and structuring search campaign performance.Technical Skills: · Strong analytic skills; including Microsoft Excel, Google Analytics, Google AdCentre and Bing Adwords· A proven track record of managing Adwords and Social campaigns· Google Analytics; Google Merchant Centre; Automated tools, Google Webmaster Tools; Marketing Analytics software e.g. Moz, SEMRushApply now to be considered for this role today! For all further information please contact Phill at Forward Role via email (*********************) Keywords: PPC, pay per click, paid search, paid social, paid media, marketing, digital marketing, digital, online marketing, acquisition, digital, digital marketing, online marketing, marketing, digital acquisition, customer acquisition, ecommerce, retail, ROI, SEO, return on investment, paid search campaigns, display, retargeting, Google shopping, AdWords As the North's leading Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.
This job was originally posted as www.jobsite.co.uk/job/959226767