Senior Digital Marketing Manager

United Kingdom
£79,600 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Senior Digital Marketing Manager (Digital Marketing Specialist)

We are on a journey to disrupt a whole industry. Are you going to join us?

Aviva Overview

Insurance is ripe for disruption and that is what we have been doing. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services.

Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. We recognise that customers find buying and handling insurance products and pensions confusing and time-consuming so Aviva is on a mission to change that.

We are really proud of what we have achieved so far in our Digital journey. We have built up a distinct business within Aviva that focuses on digital which even has its own unique office in Hoxton Square. It has the atmosphere, energy and ambition of a start up, with the support and infrastructure of a large corporate.

The teams themselves are made up of an extraordinary mix of digital experts and innovators from a wide range of industries. We know that it is our exceptional people, from a diverse range of backgrounds that make Aviva such an exciting and interesting place to work. Have a listen to our Chief Digital Officer Andrew Brem talk about the types of people we hire on our podcast and see if you’d like to be one of us.

Role Overview

Delivering great marketing in our changing world needs a new approach that involves far more skills than traditional marketing functions often include. That’s why we have invested heavily in our Marketing technology and are have formed multi functional teams that focus on agile delivery and follow the principals of rapid testing and hyper personalised marketing. In essence, we’re bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas to our 16m customer base.

We are now looking to add a Senior Digital Marketing Manager (subject matter expert) to the team who will be accountable for creating end to end campaigns across all marketing channel outputs including email as well as paid, display and social. That result in repeated and continued digital interactions with our customers. You will:

In consultation and collaboration with the planning team & other peers across Marketing, develop and deploy a plan to achieve our trading, engagement and brand goals.Be accountable for the campaign entirety from initial idea, to analysis and creative all the way through to execution and reporting.Use 1st party and addressable data to create targeting strategies to drive the shape of your end to end campaignsMaximise online, offline and integrated channel effectiveness including all aspects of social, paid, earned and owned mediaDeliver compelling marketing activity which actively demonstrates our drive to Hyper Personalised our interaction with our existing customersAttributes & Experience

Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Professionally obsessive, you will work with determination to see tasks through from inception to completion. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. With a real passion for innovation and technology (i.e. Adobe tools) you will be able to identify the potential opportunities for revolutionising the way we do things. You will:

Be a Digital Marketing SME, with demonstrable experienced across all digital channelsHave a track record in defining targeting strategies (from a data / customer perspective) and identifying where analytics can assistBe experienced at delivering personalisation at scale, aimed at existing customersBe technically able - experience of using the wider Adobe Marketing Cloud products and other data analysis tools / SQL / HTMLWhat will I get from this role

Salary of up to £79,600Annual performance related pay review and bonusDefined contribution pension scheme – up to 22%Generous holiday allowanceExcellent flexi-benefits packageBring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on 0117 928 4420.

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