Marketing Systems Manager

Recruiter
Mark James Search
Location
Didcot
Salary
£50000 - £55000 per annum + pension and benefits
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time

Our client, a global publishing company, based near Oxford, are currently hiring for a Marketing Systems Manager to join their dynamic Marketing team.

This role will drive up the effectiveness of our marketing across digital channels - through championing best practice in e-mail marketing and digital marketing, as well as coordinate analysis and testing of email/automated marketing and other multi-channel marketing tools.

Responsibilities:

  • Act as a key representative of the business on in-house projects, on user groups and with external suppliers to ensure our email and automated marketing systems meet the needs of our organisation
  • Support the wider Marketing departments with the creation and execution of email/automated marketing campaigns for both B2B and B2C channels based on customer journeys, managing pilots and tests and carrying out analysis to inform best practice.
  • Perform analysis and insight into key metrics, and provide recommendations for improving lead and acquisition programs using Pardot
  • Drive continuous improvement to processes, systems and templates that team members and the wider department use for data management, email and automated marketing.
  • Keep up-to-date with Data Protection laws and industry best practice, trends and standards around email and automated marketing and ensure key information is shared appropriately.
  • Assist with recruitment, performance manage, mentor and coach designated team members to deliver to quality standards and agreed schedules and to promote good levels of employee engagement.
  • Work with peers within the Management team for Marketing to deliver on annual objectives for the department.
  • Provide system reports on campaign metrics and make recommendations to marketing on effectiveness based on data analysis and testing.
  • Stay aware of new and current marketing technology offerings that can support marketing strategies, including Predictive Intelligence, Journey Builder, and other Marketing Cloud products.
  • Train current and new staff on ESP functionality and capability, as well as other marketing cloud and Pardot features.
  • Creating internal communications around promotional tactics and best practices that marketing teams and members can leverage in implementing their strategy.
  • Line management responsibility for team members working in this area

Requirements:

  • A proven record in email/automated marketing at management level
  • Experience of working with email/automated marketing service providers
  • Used to delivering projects to schedule and achieving desired results, in liaison with the wider business
  • Good understanding of relevant legislation and industry best practice
  • Management experience
  • Experience using Pardot and/or Marketing Cloud - certification is a plus
  • A strategic thinker, able to translate the needs of the department and deliver the required outcomes through email and automated marketing.
  • Excellent problem-solving, project management and implementation skills
  • Able to communicate at all levels, both internally and externally, with both expert staff and non-expert colleagues
  • Ability to motivate staff to deliver to schedule and quality standards
  • Used to working within a compliance framework
  • A critical and creative thinker, who seeks opportunities to deliver improvements

This is a 9 month fixed term contract to cover maternity leave.

Our client offers flexible working hours, 35 hours per week, Monday-Friday.

Please apply online to be considered.


This job was originally posted as www.totaljobs.com/job/76313773