Marketing Campaigns Manager

Recruiter
Louis Hampshire
Location
Cambridge
Salary
From £40,000 to £45,000 per annum plus bonus and benefits
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time
Marketing Campaign Manager

The client is a corporate business operating internationally, which has an enviable portfolio of innovative products, brands, and related services.

Intelligent and targeted digital and offline marketing is essential to increasing their market share both in mature and developing markets globally. The customer base is eclectic, ranging from individuals through to international corporate enterprise; as such effective customer profiling and the creation of targeted and tailored campaigns and messaging is essential.

Working collaboratively with Product and the wider marketing team, and external suppliers and agencies, the role will manage a busy schedule of campaigns and marketing assets from brief through to delivery, analysis, and reporting. Digital and Social Media will be key activities, however the role will be developing integrated campaigns across a broad traditional and digital mix. Campaigns and promotions will be direct and through the channel, and aimed at driving brand awareness, informing and engaging end-users, and driving quality lead generation and prospects through campaign and sales cycle to conversion.

Candidates will be looking to build on experience of managing lead generation focused marketing campaigns, ideally B2B, using customer insight to deliver targeted high-impact campaigns and content. Strong digital skills will be complemented by experience across offline / traditional mediums, and the role demands a creative eye in conjunction with an analytical and commercially focused approach to ROI. Strong project management skills are essential. Exposure to international / European marketing would be useful.

Great prospects exist within this market leader.

This role may be commutable for candidates based in Cambridgeshire, Suffolk, Norfolk, Ipswich, Colchester, Bury St.Edmunds, Stowmarket, Newmarket, Thetford, Mildenhall, Braintree, Bishops Stortford, Norwich, Haverhill, Royston, Saffron Walden.



This job was originally posted as www.totaljobs.com/job/76648191