Direct Marketing Project Manager

British Red Cross
United Kingdom
£45000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Direct Marketing Project Manager
Location: London
35 hours per week
Contract type: Permanent
Salary: Up to GBP 45,000 per annum (inclusive of Inner London Weighting) dependent on experience

About the role
At the very heart of our corporate strategy is a commitment to growing fundraising using every tool at our disposal. Working across a range of teams within Individual Giving (IG), this role seeks to maximise income generated through a wide range of fundraising channels, exploring and piloting new Individual Giving products and offers, whilst also working with senior managers on specific projects designed to increase lifetime value, improve operational efficiency and explore untapped opportunities.

About the team
This post is based within the individual giving team, reporting directly to the Head of Regular Giving. The individual giving team is responsible for recruiting new supporters via a variety of media. Relationships with these supporters are then developed to maximise their lifetime value, predominantly by generating cash donations and regular gifts.

Individual giving contributes two thirds of the fundraising division's annual net income target. In 2017 the IG team aims to raise almost GBP 100 million from an expenditure of over GBP 20 million.

The work of the team directly helps to transform the lives of millions of people in crisis around the world. Recruiting and retaining our donors while motivating and inspiring them to give is essential to our continued success.

About the person

You'll need to demonstrate a high level of numeracy alongside excellent written and verbal communication skills. You must have proven experience of working with a variety of marketing channels. You must have the flair to assess new individual giving fundraising opportunities and the ability to take them to market.

You will be an outstanding leader and a highly motivated individual. Most importantly, you will have a real passion for the work of the Red Cross. If you have proven experience in direct marketing in a fast paced and dynamic environment, along with vision and a natural flair for fundraising, then this might just be the role for you.

Closing date for applications is 23:59 on Sunday 15th October 2017

Interviews will be held in London w/c 16th October 2017

We offer a wide range of staff benefits, these include:

  • 36 days holiday (including Bank Holidays)
  • Up to 6% contributory pension
  • Childcare vouchers

The British Red Cross helps millions of people in the UK and around the world to prepare for, respond to and recover from emergencies, disasters and conflicts.

Our volunteers and staff help people in crisis to live independently by providing support at home, mobility aids and transport. We also teach first aid skills.

We are part of the global Red Cross and Red Crescent humanitarian network. We refuse to ignore people in crisis.

The British Red Cross is committed to being an inclusive employer with a diverse workforce. We encourage applications from people from the widest possible diversity of backgrounds, cultures and experiences - including disabled and ethnic minority candidates. This is to contribute to the breadth of experience we need to respond to people in crisis.

The British Red Cross, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

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Refusing to ignore people in crisis

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