Senior Manager Field Marketing Public Sector and Energy /Utilities
- Provide value-added input into concept development, budgeting, implementation and performance measurement for all Public Sector and Energy, Utilities, Manufacturing and Logistics UKI marketing programmes.Prioritise and execute joint marketing and communications with Public Sector highest priority clients that have been identified in the vertical business strategy and sales plans.Act as a strategic advisor and counsel to UK leadership, sales and account teams with regards to integrated marketing.Drive innovation and be a leader in advancing marketing techniques and approaches in line with the Digital outlook with the end consumer in mindCreate and develop marketing collateral and ensure a localised content pipeline e.g. presentations, brochures, fact sheets, videos, credentials and PoVs.Manage agency and contractor resources and third party service providers e.g. approved agencies, designers, writers, media / PR, telemarketing agencies.Define and track metrics to assess effectiveness of all Field Marketing programmes and initiatives.Plan and manage investment and budget items. Ensure a measurable Marketing ROI.
- Experience in professional services B2B marketing and business development within Energy & Utilities or the Public Sector industryDeep and proven understanding of the consulting, technology and outsourcing industries, both within the UK and internationally.Strong business acumen and knowledge of Cognizant’s area of business and overall business strategy.Thorough understanding and skills in strategic Field Marketing and deep industry expertise is vital.Thorough understanding and ability to apply marketing concepts, branding and message development skills and drive innovation within marketingGlobal perspective and understanding of business marketplace.Prior experience with Salesforce and marketing automation tools.Promote collaboration while possessing strong project management skills – using project management toolsBudget management and financial reporting skills.Negotiation, mediation and conflict management skills to resolve complex or disputed issues.Able to influence executives within Marketing through relationship building and executive-level presence.Leadership skills — supervision, mentoring and managing Cognizant specialists/analysts and contractors.Excellent oral and written communications skills.Ability to manage projects under tight deadlines.
Cognizant (NASDAQ-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 230 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.
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