Marketing Executive

Recruitment Genius Ltd
Bristol (City Centre)
£18k - £22k pa
27 Sep 2017
03 Nov 2017
Contract Type
Full Time
This digital marketing experts within the legal sector is looking to recruit a Marketing Executive to support the sales team with print, event, and online marketing campaigns. Location Royal London Buildings, 42-46 Baldwin Street, Bristol, BS1 or another office in central Bristol should we ever move. Hours of Work - Monday to Friday. - 37.5 hours per week. - 9.00am to 5.30pm (unless otherwise agreed). - As part of the role you will be expected to occasionally travel to attend conferences/exhibitions. Sometimes this may involve out of hours travel and overnight stays. All travel/hotel expenses will be reimbursed. Main Responsibilities Marketing - Suggesting topics and drafting text for our own tips booklets. - Managing print production and stock control of those booklets - Uploading revised PDFs and making other minor edits to our website using a simple Content Management System (no technical knowledge required) - Suggesting topics and drafting posts for the blog. - Helping maintain our social media presence including managing the flow of information onto multiple Twitter accounts and multiple LinkedIn profiles - Managing online advertising campaigns that we run from time to time on Google and LinkedIn. - Event management of various tradeshows, conferences & exhibitions that we attend throughout the year. - Planning and managing our annual client conference including email marketing, agenda planning, delegate liaison etc. - Planning and writing (with input from others) two monthly newsletters. One to clients only and one to prospects & clients. - Managing direct mail campaigns including regular campaigns, postcard mailings, drip campaigns and coffee letter campaigns. - Managing various email marketing campaigns based around specific Event/calendar dates e.g. Christmas marketing ideas for clients. - Maintain the annual marketing calendar. - Drafting press releases as required. - Taking responsibility for the accuracy of prospect data within SugarCRM (including projects designed to clean the data as necessary). - Managing the creation of product marketing materials for our various services to allow the Account Management team to cross-sell more services. - Managing the preparation of client case studies. Events Management - Managing the delegate list, marketing and promotion of one big event and a number of smaller events throughout the year - Ensure we have the correct marketing materials when we travel to other suppliers events Campaign ROI Reporting, Budgeting & Analysis - Working with the sales team to ensure that leads & opportunities are followed up in a timely way. - Maintaining reports (some automatic and other manual) designed to summarise the total level of marketing activity and analysis to help design successful plans for the future - Updating the marketing budget report comparing planned v actual spend. - Assisting the sales team in ensuring that all sales opportunities linked to the correct marketing campaign.
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