Marketing Propositions Lead, Telecommunications

People Com Ltd
Kingston upon Hull
Up to £70k base + £6.5k car allow +15% bonus
28 Sep 2017
03 Nov 2017
Contract Type
Full Time
Marketing product cim telecommunications telecoms propositions Marketing Propositions Lead, Telecommunications Up to £70k base plus £6.5k car allowance and 15% bonus and benefits Hull based (flexibility for working from home 2 days per week) About us We are a leading provider of communications services and IT solutions to organisations and consumers. By listening to and learning from our customers, we design and deliver the right services to connect them with the things that matter. Our three main markets are: - Enterprises: organisations with complex needs look to us to help them transform their operations and experience to become more customer-centric, agile and efficient - Businesses: we help businesses embrace the power of technology to become more successful - Consumers: households across Hull and East Yorkshire can choose from our range of voice, broadband and TV services to suit their needs Your role The Propositions Lead is responsible for the creation of compelling, differentiated propositions for our Hull and East Yorkshire Consumer business. Reporting to the Head of Propositions this is a key leadership role that will help drive Kcom strategy and roadmap in this area. This role also provides Proposition expertise and leadership on key industry trends. What will I be doing? In this role as Propositions Lead, you will analyse customer requirements (as defined in the problem space) and develop, manage and review individual propositions that are differentiated and deliver unique value based on customer demands. It's important that you represent the voice of the customer in supporting the business process to maximise the effectiveness of the portfolio and achieve our business goals. Commercial acumen is key to this role, as you will need to analyse commercial behaviour that may support or impede the success of the business and guide the business to ensure that our solutions and propositions stay relevant. You will provide clear definitions of our individual go to Market propositions both now and for the future, establishing and maintaining strong relationships with the sales, digital, insights and marketing teams, evangelising our propositions, their impact on driving consumer satisfaction, improved ARPU and increasingly adding relevancy and value across the different segments of our consumer base. This role is part of a small team; the ability to establish and maintain strong relationships with key internal and external stakeholders, particularly amongst peers is vital What do I need to do this job? - Graduate calibre marketing professional with previous experience in consumer Marketing and / or Proposition Development experience including: - strategic planning - leading projects across virtual teams with members from IT, Service, Operations, Marketing, Digital agencies, Sales, Finance, external suppliers - pricing - product marketing - Excellent strategy development and planning skills; - Strong understanding of customer journey mapping and customer experience - Experience of building propositions that are delivered across different digital channels - Excellent problem solver, high work rate, skilled at prioritising work load, proactive management of performance issues without need to be managed - Exceptional ability to collect, analyse and interpret market data and act on the new opportunities they provide - Typically educated to degree level with Business or Marketing qualifications; CIM an advantage; - Excellent business relationship and stakeholder management skills and the ability to challenge, manage and resolve competing and conflicting priorities. - Strong analytical and problem solving skills supported by strong commercial acumen - Ability to simplify complex business scenarios and engage at both a technical and commercial level - Effective communication to all stakeholder levels, both written and verbal - Must be proactive and dependency-aware and able to show commitments and deadlines are self-managed. - Good relationship management demonstrating strong emotional intelligence. - Record of delivering value to consumers and improved APRU back to the business Desirable: - Telecommunications Experience - Experience in Agile and leading Scrums What we can offer you? This is a growing, changing company in which you will have the continued opportunity to work on new initiatives. The role offers a lot of variety and opportunity for skills development and career progression.
This job was originally posted as