Marketing Automation Specialist

From £35,000 to £40,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Why Xero?

Small business makes the world go round – it’s the heart of the global economy. At Xero we want millions of small businesses to thrive through beautiful software, advice and connections. We aim to make being a small business more efficient and profitable, and more enjoyable too.

In a nutshell...

You will be responsible for developing and executing email campaigns for Xero UK using relevant technology like Marketo.

The Role…

You will work closely with the direct and partner marketing teams to develop and execute email campaigns. You also work with the global automation team to help adapt global automation programmes for the UK market.

You will be interested in the use of technology in marketing, have excellent interpersonal skills and have the attention to detail necessary to ensure emails are built and deployed to the standards expected at Xero.

The role can be based in Milton Keynes or London but you must be prepared to travel to the other office locations at least two days a week, as the business requires (travel will be expended).

What you will do…

As Xero’s Marketing Automation specialist you will be responsible for building and deploying excellent marketing campaigns and by leveraging smart lists in Marketo, you will build effective distribution lists as well as ensuring that campaigns are set up and linked from Marketo through to Salesforce to aid tracking.

You will also work closely with both the direct and partner marketing teams to help build tactical programmes with the aim of supporting broader customer acquisition targets and develop operational communications to be sent to customers and partners alike.

You will be responsible for ensuring that the email campaigns meet deadlines and quality standards as well as manage and maintain the ongoing communication programmes (bulletins, newsletters etc)

What you will bring to the party…

  • You will have 3 years’ experience in email marketing and/or marketing automation platform
  • Strong knowledge of Marketo, Eloqua, Pardot, Hubspto or similar technologies
  • With practical knowledge of best practices and technology
  • Ability to read and understand key email reports and metrics
  • Incredible attention to detail, with a keen eye for quality
  • Commitment to transparency and direct feedback for continuous improvement
Does this sound like you? If so feel free click the apply button below or head over to our website for more information about us and see how cool it is to work at Xero.

This job was originally posted as