Senior Insight Analyst

Recruiter
Better Placed Marketing
Location
Leeds
Salary
£30000 - £38000 per annum
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time

Senior Insight Analyst

c£35,000 - £40,000 + Excellent Benefits

This is an excellent opportunity for an experienced marketing insight/research analyst to further their career within a high profile retailer using their SQL or SAS skills. With a fantastic employer brand this company is not one to miss out on!

This opportunity works across the marketing campaigns team providing customer insight, market research and analysis.

Key Accountabilities:

  • Developing, maintaining and improving the companies' models, customer segmentation and tools to improve understanding of customer base and feed into marketing product and strategy decisions.
  • Creation of insight which the business can use to understand, monitor and improve performance of existing marketing activities, such as a dashboards to monitor KPIs and development of ROI models for marketing campaigns and sales activities
  • Provide analysis and recommendations to support the wider marketing department, and the marketing activities.

Experience Required:

  • Experience in a financial services or marketing led analytical role
  • Extensive customer insight driven marketing experience, or equivalent experience working with large, complex data to create insight, with relevant qualifications in marketing or maths/stats
  • Experienced working with large, complex multi-dimensional datasets
  • Exceptional analytical & modelling skills and understanding of customer data and databases including experience of SQL, or SAS tools and other management information tools

You will have proven customer insight experience with a strong understanding of marketing, customer data and databases. Experience gained within consumer focused environments is essential. You should be capable of working in a hands-on capacity and as such should be proficient in analytical tools such as SQL or SAS. You will have experience of utilising research data to form insight and influence stakeholders at all levels.


This job was originally posted as www.totaljobs.com/job/76068830