Direct Trading Marketing Exec (Business Insurance)

United Kingdom
From £45,000 to £50,000 per annum dependent on experience
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Direct Trading Marketing Exec

Wanted: a savvy strategist

We’ve got three questions for you:

Are you passionate about marketing?Are you up for a challenge?Do you have a talent for good thinking?If you answered yes to all three, you could fit right in.

Join a vibrant, challenging B2B marketing department

At Aviva, we have a single, co-ordinated approach to marketing and strategy covering our UK general insurance, health care and life businesses.

Our Corporate Marketing team is building the Aviva brand for businesses of all sizes, from large multi-national corporates to local SMEs to tech start-ups.

As a marketing team, our goal is to make Aviva the number one B2B financial services brand in the UK. To do that, we need the most creative thinkers, the strongest strategists and the savviest planners. In short, we need the best marketers in the country to join our team.

We’re looking for candidates with a strong marketing background to join us. This position is London based (at least 3 days per week).

Are you up for the challenge?

What’s the job?

You’ll be working as a manager in the corporate direct trading team.

In this role you will support the marketing led contribution to the corporate business targets through existing, new and emerging markets within the corporate landscape.

The team will create and deliver a fully integrated marketing strategy and plan that meets commercial and strategic objectives in the large corporate and SME markets across Life, Health and GI lines.

The team will focus on:

Direct trading campaigns to acquire and grow ‘businesses’ (SME & large corporates) across the compositeDirect trading campaigns to grow and retain workplace customersCampaigns to drive My Aviva / My Aviva for business registrations, being a key interface with UKD customer on-boarding & My Aviva marketing teamsCampaigns and interventions to deliver Workplace (large corporate and SME) retention targetsDuties and responsibilities

If you get this job, you’ll:

Develop clear, credible and consistent marketing communications delivery of our key messages using activity across the marketing mix, with a specific focus on digital channelsDevelop improved data marketing capability (data management and campaign automation) working with the corporate digital performance, channel optimisation and broader UK Digital and direct teamsCreate a clear measurement framework for assessing campaign performance, working with the channel performance team – and provide tactical performance updates as requiredBuild strong, collaborative working relationships with key BU Distribution teams to ensure commercial credibility of the team and clear understanding of required outcomesBuild strong relationships with Digital teams and our media partner agency to ensure both marketing activity and digital journeys are optimised to drive optimal return on investmentCreate strong working partnerships with the wider Marketing function and approval and operations teams to ensure a consistent and compelling communications across the customer journeySkills and experience

Strong knowledge and experience of multi-channel marketingExperience of end-to-end marketing delivery with proven personal ownership of campaignsStrong experience of identifying and leading innovative marketing activityProven track record for communications delivery, on time and to budgetExcellent planning and proactive stakeholder managementStrong understanding of key marketing metrics and focus on trading performanceChallenges respectfully and comfortablyStrong planning and proactive stakeholder managementDeep understanding of SME marketBroad understanding of life, general insurance and health insurance markets and a deep understanding of the products and their relevance for SME and large corporate customersUnderstanding of marketing planning processesExcellent understanding of Aviva processesPractical and theoretical understanding of marketing performance levers and framework including experience in analysing marketing performance across the following categories:Direct responseB2BBrand / ATLOperational (NPS etc)Inquisitive and creative with a passion for the customerCreates energy and direction towards key prioritiesChallenges respectfully and comfortablyCommercial, analytical and numerateGood negotiating and influencingQualifications


Business degree or equivalentRelevant marketing qualification (e.g. CIM, IDM) or studying towardsWhat will I get from this role

Salary of £45,000 to £50,000 dependent on experienceAnnual performance related pay review and bonusDefined contribution pension schemeGenerous holiday allowanceExcellent flexi-benefits packageAdditional information

Bring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on 0117 928 4420

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