Marketing Manager

E.M.R. Search & Selection Limited
United Kingdom
£35k - £40k pa
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Interested in taking a lead marketing role within one of the UK's best known travel brands? This multi-brand business is seeking an experienced multi-channel marketer to get under the skin of all of their brands and provide strategic marketing support to all relevant stakeholders. The role: - Take a lead on the annual planning cycle with all brands, setting objectives and marketing KPIs for the year. - Working with all brands on marketing and campaign activity across ATL, Customer Experience and Digital. - Work with the eCRM Manager to drive and develop the group eCRM strategy - Develop the agenda, organise speakers and write materials for regular best practice sharing forums and quarterly training and development sessions for marketing teams - Organise the annual group marketing conference - Use data about our customers combined with market research to create a deeper understanding of audience needs - Provide support for digital projects such as apps and new websites - Act as the point of contact for all agencies - data, media, web development and others The person: - 3+ years of relevant B2C marketing experience, in either an agency or client side role. - Strong understanding and practical experience of delivering digital channels - Have a proven track record in building brand awareness and identifying new responsive audiences - Experience of working with multiple stakeholders, especially in an influencer role - Experience of developing commercial opportunities and partnerships - Understanding core CRM principles and customer segmentation - Strong project management, budget management and contract management - Experience of using Google analytics would be advantageous
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