Digital Communications Manager - Outbound Communications

United Kingdom
29 Sep 2017
03 Nov 2017
Contract Type
Full Time

Digital Communications Manager - Outbound Communications

Some careers grow faster than others.

We have committed a billion dollars into a digital revolution, to drive innovation and transform our digital capabilities. We are building digital solutions that will impact the lives of our over 41 million Retail Banking and Wealth Management (RBWM) customers worldwide.

Our Digital teams are an integrated global group of over 3500 technologists and commercial thinkers, working across our offices in London, India, China, Hong Kong, the US, Canada, Poland and Mexico.

Their work includes developing new mobile apps and online experiences; using digital messaging to build the relationship with our customers; building and improving the underlying technology and security platforms; and innovating our propositions to take advantage of new technology and trends.

We are looking for collaborative thinkers and dreamers with the spirit to continue to make change happen. We champion brave new ideas that will transform future customer experiences

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

We are currently seeking an experienced individual to join this team in the role Digital Communications Manager - Outbound Communications

In this role, you will:

  • lead a team of digital messaging professionals that enable a personal and relevant banking experience for our customers, focusing on email, SMS and app messaging under these categories: Product, Digital Services, Articles and Lifestyle and Know Your Custome
  • Manage Value Added Digital Messaging (VADM) activities across Europe the Middle East and Africa (EMEA) with primary responsibility for delivery of personalised and relevant banking communications across email, SMS and app messaging to help drive Customer engagement and Digital Transactions
  • Generate digital leads and revenue of $200m
  • Collaborate with digital and business stakeholders to support VADM adoption globally
  • Ensure operational governance
  • Identify key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate

To be successful in this role you should meet the following requirements:

  • Experience working in relevant environment/s, e.g. Digital messaging/email, SMS and app messaging
  • Past working experience on relevant systems, e.g. Email delivery platforms (such as Salesforce), SMS and app notification tools. Reporting and analytics tools (Adobe Analytics, Google Analytics, Tableau, WebTrends, or other)
  • Previous managerial experience
  • Proven experience of leading the delivery of an excellent customer service and proactively look for innovative ways to improve the service delivered to customers

For further details and application information please click 'Apply' or visit our careers site, searching under reference 00009OKE.

The official HSBC job title for this position is Senior Outbound Messaging Manager.

You'll achieve more when you join HSBC.

At HSBC we are open to different ideas and cultures and live by our values of being dependable, open and connected. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by HSBC Bank Plc.

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