Digital Marketing Manager - B2C

Reed Marketing
£35k pa + Bonus + Excellent Benefit Package
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
My client, a large consumer market leader based near Bury is looking to recruit a Digital Marketing Manager. This is a new position that has scope for progression and will suit an experienced, dynamic individual with website experience at both consumer and retail / trade level.This position involves working closely with marketing team to deliver successful online content, campaigns and activity. Whilst taking ownership of the current re-development of the B2C site and B2B site. Main Responsibilities: Main contact for all Web communications and issues Present a quarterly review of Website activity and performance Monitor uptake and activity of the sites with a view to continual improvement Managing and implementing digital campaigns Engage with retailers to ensure continued use of the B2B portal and manage, support, feedback, and enquiries Coordinate and manage a regular email campaign to continually establish the B2B portal, actively engaging existing users and promoting the brand Regular and collaborative involvement with adopted 3rd parties, agencies, or organisations Responsible for the continual improvement of the web presence liaising internally with activities such as product launches, industry news, creating landing pages, engaging inspiring content to drive the consumer / retailer and generate further brand awareness Manage web content, imagery and product information Maintain an active interest in online global retail environment and technologies used Build automated, integrated digital marketing campaigns to: Drive web traffic to the website Continually engage consumers and retailers Convert and track consumers Integrate databases (e.g, retail, warranty) utilising automation and API's to maintain a central database B2C/B2B Linking and implementing ongoing automated marketing campaigns in accordance with the marketing objectives / plan, to include but not limited to: Email campaigns Social (Facebook, Twitter, Instagram, Pinterest) Google, AdWords, PPC, SEO Liaising with web and pr agencies Assist with developing brand guidelines Adhoc digital projects Skills Required: Educated to A' Level/Degree level Must have extensive ecommerce/digital marketing experience Possess strong social media, content management, managing and implementing digital campaigns is key for this role Experience of creating content and extensions for B2C and B2B websites Experience in implementing consumer and retail websites Able to run a website stand alone Creative skills to find interesting ways to present information and to generate new ideas Experience in Portal and / or web technologies with the ability to understand and translate to a non-technical audience Experience in creating and content managing B2B and B2C websites and e-commerce an advantage An understanding of online writing issues such as house style and content structure Excellent copy writing skills and attention to detail, especially with proofreading Competent graphic design skills Experience in creating marketing content with Adobe / Photoshop (or other professional tools) Some experience in CRM is desirable Competent with Microsoft Office products Maintain an ongoing interest in digital marketing tools and techniques Company Benefits: Salary up to £35k+ Bonus 25 days holiday + bank holidays 9-5pm (can be flexible) Pension Car Park On main bus route from Manchester City Centre Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.
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