CRM & Retention Marketing Manager

Charter Selection
£40000 - £50000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
An exciting opportunity has arisen with a leading European foodservice supplier for a CRM Manager. Reporting to the Marketing Director you will be responsible for driving customer retention across the lifecycle backed up by customer experience, data & insight, direct to customer communications, contact strategy and reporting.

Key duties include:

  • Create, implement and manage an effective customer retention strategy that will maximise value and minimise churn.
  • Own the customer lifecycle contact strategy across channels, providing data and customer focused training to deliver performance and efficiencies.
  • Engaging the wider business in retention activity and informing the business on the insights and ROI driven from the strategies.
  • Driving continual engagement of the activity and results to improve retention.

The successful candidate will have:
  • Deep understanding of customer retention metrics and measurements.
  • Focused on using analysis and insight to drive change and performance improvement.
  • Knowledge and experience of retention tools and initiatives.
  • Experience in delivering detailed cross departmental initiatives.
  • Ability to influence others & work cross functionally – creating simplicity out of complexity.
  • A proven track record of improving retention within a B2B environment.
  • Knowledge of databases & a proven track record of using insight & analytics to drive performance.

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