Lead Product Development Manager

Royal Enfield
From £60,000 to £65,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
As the oldest motorcycle company in continuous production, Royal Enfield, a unit of Eicher Motors Limited made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.

At Royal Enfield, we don’t simply on focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past.

Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.

To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.

Eicher Motors Limited are about to move into their new technology centre in Bruntingthorpe, Leicestershire and in light of its UK expansion plans the company seeks to hire for the role of ‘Lead Product Development Manager. The candidate should ideally possess the following attributes:

EDUCATIONAL QUALIFICATIONS - BSc or Masters Degree in Economics or Industrial Engineering with a strong focus on Marketing or Product Management preferred or similar qualification.
EXPERIENCE - Since this is a senior level role you should have a proven track record of Product Management or Development experience in a product driven company with a global customer base.
Experience of developing and managing product/feature business cases, including volume and pricing assessment is also essential.
Proven success would also need to be demonstrated in all phases of the product lifecycle; identification of need, development of product requirements, product design, quality and production hand-off, launch and ongoing product management
- Be responsible for product managing a product (or family of products) within Royal Enfield’s range, delivering the strategic product objectives for vehicle development; including feature requirements, pricing and volumes.
- Identify brand and customer requirements, translating these requirements into deliverable engineering metrics to ensure successful product developments. Your contents and features will be innovative, competitive and ensure maximised profit on the vehicle. You will ensure that during its lifecycle the product will have maximised volume and profit potentials ensuring sustainable business growth and continued success.
- As a Product Manager focused on maximising business value you should be obsessed with optimising your products to achieve the business goals while maximising return on investment.
- Analyse market and competitive conditions and lay out a product vision that is differentiated and delivers unique value based on customer demands. Your role will span many activities from strategic to tactical and provides cross-functional communication, bridging gaps within the company between different functions; most notably between engineering-oriented teams, sales and marketing, and support.
- Be the translator and diplomat unifying all people in the company vested in the product. Different people within an organisation, with their own unique goals, will have different desires for how the product will develop. You may encounter communication problems between different departments, e.g. sales and engineering; your job as Product Manager is to be the glue that connects and unifies these departments as well as all interested parties.
- Represent the customer. The Product Manager must be the company's expert on how people interact with their product (e.g. through user testing, surveys, analytics) and apply this knowledge in defining the product road-map.
- In setting a product vision and strategy you will be able to clearly articulate the business value to the product development team so they understand the intent behind the new product or product release.
- You should be the lead resource for the rest of the organisation when product and consumer expertise is required. This includes collaborating closely with all departments that work directly with customers (marketing, sales and support). You will collect, curate, and promote the most relevant ideas into product attributes and features; specifically those ideas that will fulfill the value proposition for the product line and business.
- You will need to carry out extensive research into the market, your customer, their desires and their problems which you’re trying to solve. Working directly with the market specific analysts within the team you will need to assimilate huge amounts of information – feedback from clients, quantitative data, research reports, market trends and statistics – you need to know everything about your markets and your consumers, and then blend all that information with your own insight and experience to help to define a vision for the product. The ability to write design briefs, QFD documents and feature prioritisation is a must.
- As well as defining the features and requirements necessary for articulating the ‘what’, you will work closely with product development, sales, marketing and finance to determine the ‘when.’ Whilst you will not be engineering or designing the product, understanding the technology stack and most importantly understanding the level of effort involved is crucial to making the right decisions. A comprehensive understanding of the NPI process is vital. During the development process you will be one of the projects ‘stage gate’ keepers; clearing the project to proceed to the next stage or requesting that it go through another development loop to achieve the stated goals and objectives as formalised in the design briefing documentation.- Define and represent the product road-map. The Product Manager owns the master list of possible changes to the product, and is responsible for representing the rationale behind prioritisation.
- Along with product designers and engineers you play a key role in the product development process to ensure the right product is in the market at the right time.- Develop business cases and volume assessments for your product using rigorous research and analytics in the automotive and motorcycle industries.
- Execute the marketing deliverables as part of Royal Enfield’s New Product Development Stage/Gate process.
- Develop and maintain a Competitive Product database.
- Develop Project Definitions, defining project targets, scope and timelines.
- Evaluate engineering prototypes at various stages of development.
- Work with marketing to coordinate product launch plans including timing, pricing, product materials, talking points, training, etc.- Lead the product team in discovery, design, implementation and measurement of new product features.
- Write user stories with detailed requirements and clear acceptance criteria.
- Be responsible for the assigned model(s), cradle to grave, and all life cycle planning actions - from advanced planning (full model changes) to launch of each model year.
- Lead and ensure implementation of "buildable" product configurations during the planning phase of each new vehicle. Ensure the final consistency & correctness of the product specifications prior to the launch phase of the vehicle.
- Determine, implement and communicate model year change points, including sales configurations, throughout the life cycle of the vehicle.
- Determine build-out strategies for each model year and end of the model’s life cycle.
- You have extensive knowledge of the automotive or motorcycle market.
- Passion for motorcycles and a motorcycle licence
- You have an ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
- You have very strong interpersonal skills and are able to build relationships with customers and stakeholders; both internal & external to consistently reach positive outcomes
- You have demonstrated proactive approaches to problem-solving with strong decision-making capability
- You are highly resourceful, with the ability to work independently
Please note that the closing date for the advert will be 10th October 2017. Any applications received after this date will not be considered. We regret that due to the volume of applications received we will only respond to candidates that have been shortlisted for interview.
This job was originally posted as www.totaljobs.com/job/75968317