Digital Marketing Executive

Role Calling! Recruitment Limited
£23k - 28k per year
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Digital Marketing Executive £23-28,000 York Our Client Forward Role have partnered with an established leisure company based in York who are looking to recruit a Digital Marketing Executive to join their business. The Role Responsible for the day to day management of the company website, SEO and PPC activity and email platforms. Maintain regular communication with the branches to ensure information on the website and third-party sites is up to date, correct and is presented in a manner which is representative of the brand. Working closely with the Digital Marketing Manager in order to implement the digital strategy and assist in the development of plans across various digital channels. Key Responsibilities · Develop new content for the website, including news items and blog articles · Manage marketing email campaigns, including copywriting, email build and analysis, using the company's bulk email platform · Create and manage pay per click campaigns including keyword research, bid management and evaluation to ensure the maximum return on investment · Ensure the website is search optimised; working with the Digital Marketing Manager to develop and implement an SEO strategy in order to maximise traffic of prospective customers · Conduct research on our competitor's digital offerings · Manage third party suppliers and agencies, ensuring work is completed in a timely manner · Support other members of the marketing team in delivering offline projects when required· Develop new content for the website, including news items and blog articles Education and qualifications · Ideally will have two years previous experience in a digital marketing role (a mix of online/offline marketing may also be considered) · Degree educated in a marketing related discipline · Previous experience/knowledge of PPC/SEO is essential · Previous experience of working with CMS systems · Knowledge of Google Analytics Keywords: SEO, SME, organic search, digital, digital marketing, online marketing, content marketing, on page, off page, onsite, offsite, search engine optimisation, social media, paid social, copy, copywriting, PPC, pay per click, paid search, paid marketing, paid social, paid media, social media, web content, marketing, ecommerce, York As the North's leading Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.
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