Category Marketing Sales Activation Manager

Yolk Recruitment
From £38,000 to £40,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Our client are a fast paced business services organisation based in Tamworth. They are looking to appoint a Category Marketing Sales Activation Manager based from the Tamworth office. This role is a fixed term 12 month basis covering a maternity contract but realistically could be made permanent.

The Category Marketing Sales Activation Manager will take ownership for specific campaign / promotional definition, creation and preparation for implementation. The role will work closely with the Campaign Manager and the marketing team based in South Wales office.

This role is looking for a motivated and talented individual, with a passion for effective planning and delivery.

Main Responsibilities:

Create and implement a campaign calendar working in conjunction with the category marketing team.Develop specific activity by industry that maximises market based opportunity for the company.Develop a detailed process to implement as the 'blue print' for campaign creation and definition.Maintain a strong working knowledge of our customers and key routes to market as they influence activationConceive NEW activity across the designated range within the company portfolio, to drive leads and sales activities within this area.Develop a campaign strategy to optimise the ranges and maximise revenue & profit potential.Through research and field visits fully understand the customer experience. Identify key competitor and market trends for the largest industry verticalsCreate buy-in for the campaign vision both internally and with external partners.Work with the internal stakeholders (Sales / Marketing / Data / Finance etc.) and conduct campaign analysis within the vertical industry categories.Conduct campaign delivery reviews with suppliers on a pre-agreed timetableWork with Core marketing and the Campaign team to report and implement best practice.Essential Attributes:

Education to a degree level in marketing or businessMarketing related experience with expertise in product managementAbility to work with source data to interpret into a business caseStrong market analytical skills (range analysis/market scoping)Proficient with various stages of the procurement cycle from definition to reportingExperienced with new product development and launches, so they can turn the proposition into a winning campaign.Additional Information

Excellent interpersonal, communication and negotiation skillsExperience delivering results within a competitive marketplaceThe ability to analyse and manage the service & product business portfolio to build a credible campaign strategyUse data and information to make appropriate recommendations & facilitate solutions

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