Marketing Executive

Gwe Business West Ltd
Bristol (City Centre)
£22,000 - £26,000 (Dependent on Experience)
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
We're looking for a dynamic Marketing Executive to drive the marketing activity for an exciting project that aims to encourage and support companies to start-up and grow. You'll be a key part of the marketing team at Business West, contributing to and managing content production, social media and comms strategy, PR and all other aspects of online and offline marketing. Your primary responsibility will be to stimulate awareness and engage entrepreneurs and businesses based in the South West of England to start-up and grow by developing, planning, and project managing a series of campaigns and activity. Roles and Responsibilities - Create and manage tactical marketing plans. Ensure campaigns are successfully delivered within time and budgetary constraints and report on success against key metrics. - Develop, write, edit and produce engaging rich content for use across multiple platforms and channels for different stages of the customer lifecycle. - Analyse data intelligence to plan campaigns that create a pipeline of suitable companies. - Work closely with customer intelligence and business adviser teams to provide market research to support delivery of marketing campaigns and meet customer needs. - Develop appropriate segmentation and targeting strategies for marketing campaigns. - Manage PR activity including the writing and distribution of press releases. - Utilise email marketing systems to plan, build and execute regular email campaigns that support the delivery of the overall marketing plan. - Ensure all content is on brand, consistent in terms of style, quality and tone and SEO optimised for search and user experience for all channels. - Liaise and manage stakeholder relationships both internally and externally (e.g. Chambers of Commerce, design/print agencies etc.). - Attend regular team meetings and deliver updates on marketing results and planned activity. Qualifications / Skills - Degree or equivalent qualification in Marketing, PR, or other related disciplines. - At least 3 years experience in a similar role, working in a B2B environment is desirable. - Strong project management, organisational and planning skills. - Ability to multi-task and work to tight deadlines. - Ability to write engaging content for a use across multiple channels (demonstrable portfolio of content). Ability to adapt writing style to target diverse audience segments. - Excellent people skills in liaising with internal and external contacts. - Familiar with using a CMS and email marketing platforms. - Social media management (primarily Twitter, LinkedIn and Facebook). - A strong team player comfortable with responsibility. Business West is committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. For an application pack please email ******************************
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