Head of Content Marketing

TVH Marketing Solutions Ltd
Up to £45,000
28 Sep 2017
03 Nov 2017
Contract Type
Full Time
TVH Marketing Solutions are seeking to secure the services of a Head of Content Marketing to join our new client based in Hampshire, As the Head of Content Marketing you will be responsible for creating and driving the Content Marketing Strategy to support every stage of the sales funnel including awareness, consideration, optimisation and sales conversion. This will be achieved through developing best-in-class, customer-driven, highly engaging content and maximising the reach and impact through a data-driven channel and platform distribution programme. You must be driven and excited by the business targets. As the lead for content within the marketing department, you will naturally possess a strong sense of ownership for meeting your deliverables - motivating and focusing your stakeholders, tracking performance to plan continually, leveraging contingencies where possible and naturally approaching your role with an entrepreneurial mind-set to ensure the business targets are achieved at all times. The successful candidate for the Head of Content marketing will exhibit a passion for innovation, owning the end-to-end customer experience, enjoy working in a results driven business. Or client is currently in an exciting period of rapid growth, and therefore we are looking for world-class, driven, ambitious marketers to come and join us on our journey. This is a unique opportunity for an individual to really showcase their skills and accelerate their career rapidly within a software company based in the UK. ROLE RESPONSIBILTIES - Define, execute, and measure Content Marketing Strategy for our client, ensuring all commercial and customer metrics are delivered. - Distribute dynamic and engaging content through key social platforms as well as actively developing third party partnerships. - Drive, influence and support the development and maintain of all warm lead nurturing programmes. Work closely with the Direct Response Marketing to share best practices relating to download strategies, enhancement of landing pages and persona driven communications to achieve monthly, quarterly and annual targets. - Effectively work with external agencies, including creative in order to bring to life our clients concepts, ensuring key messaging is on point and is the custodian of the client's brand. - Demonstrate effective leadership skills for delivering the strategy as well as anticipate likely risks and implement mitigation plans Provide key customer insights and learnings - Apply creativity, problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions - Rapidly develop test/learn/test plans to successfully drive business results in the content arena - Collaborate and Work closely with Acquisition, Retention, Partnership and Product Marketing teams to deliver a comprehensive and engaging customer experience QUALIFICATIONS - Prior excellence in senior marketing roles with a real focus on driving thought leadership content, comprehensive knowledge of all social platforms with a real hands on attitude. - Experience in creation and execution of marketing plans, strong prioritization and time management skills, and ability to manage multiple projects and priorities - Strategic thinker and strong leader with the ability to manage direct line reports, influence others and make sound decisions decisively based on data or insights - Ability to think through, and deliver, exceptional end-to-end customer experience - Data driven, resourceful and efficient - Operates independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully - Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations - Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results with limited resource - Flair for ambiguity and infectious 'can do' attitude - Demonstrated ability and self-motivation to excel within an environment of change, start-up mentality and a drive for continuous improvement - Balanced individual who brings 'can do' motivation to work every day In return you will have the chance to join a truly progressive firm that is willing to ensure you have the chance to build a successful career. Want to find out more about our refer a friend scheme, why not pass this role on if it is not the right role for you!!!!!!
This job was originally posted as www.jobsite.co.uk/job/959110180