Marketing Assistant

Adam Recruitment Limited
United Kingdom
£18000.00 - £25k pa
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
The role. Working under the direction of a Head of Marketing to help deliver the Marketing and Communications Strategy. This role will involve working closely with multiple stakeholders in the business. To develop a distinct brand presence through all relevant marketing channels. What you will be doing. Website: *To work with the Head of Marketing, and other interested parties, in maintaining and developing the website *Daily, to monitor and update information displayed on the website liaising with various departments when necessary *Be the key point of contact for the company's external web developer *Briefs colleagues about content marketing, social media engagement and user online behaviour *To drive traffic to the website through appropriate initiatives *Assessing the information structure and presentation of information on the website to ensure that it is as impressive as it can be *Checking the functionality of the website to ensure that it is navigable *Maintaining an overview of all of the web pages, and of the pages which relate to the Development and Enterprise Departments and any other sub-sites which may evolve in time *To create digital reports (eg using Google Analytics to enable the Head of Marketing to assess how effective the website is as a marketing tool and presenting this information at meetings of the Marketing and Admissions Teams *Content creator, proofreading and editing articles and publications *Editing of photographs using Photoshop *Managing all digital assets (photographs) to facilitate access and archiving *Looking at the content of the information on the website with a view to maximizing Search Engine Optimisation (SEO) *Sending news to key electronic commercial and educational websites as appropriate *Periodically, or as required, developing the design and functionality of current or new websites Social Media: *Support the Head of Marketing in the roll out of channels across the schools *Creating the content for the relevant channels *Planning weekly schedules of postings on different platforms, e.g. Facebook, Twitter and Instagram for each school and support Summer school when required *Monitoring the existing platforms and making approved responses as required *Following educational specialists on social media to look for opportunities on to contribute to discussions online *Ensure that content from the Development and Enterprise Departments are included Other: *Assists in creating promotional materials, including prospectus, magazines, digital advertising, offline advertising etc. *Support the Admissions team in delivering key events *Manage the content for Internal digital screens *Create survey's as and when required to gain insights What you will have. Qualifications and Skills Desirable *Educated to Honours degree or equivalent professional qualification *Digital Marketing qualification Experience and Knowledge Essential *A proven interest in website management *ICT skills appropriate to the post *Excellent standard of written English and grammar *Experience in a similar role *Knowledge of existing and emerging web tools and social media platforms Desirable *Good knowledge of CMS, HTML and CSS Abilities, Skills and Attributes *Be able to manage and lead as well as work as a member of a team *Demonstrate attributes of discretion, tact and diplomacy. *Show initiative, drive and commitment to ongoing improvement. *Be articulate and presentable. *Be creative problem-solver with the ability to think ahead. *Have good negotiation skills. *Excellent administrative and organisational skills; with good attention to detail and the ability to use initiative and prioritise workload. *Demonstrate an aptitude and acceptance of working within an environment that has numerous interruptions, changing workload demands and new organisational challenges. *Be able to work under pressure and meet deadlines whilst producing work that is accurate.
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