Lead Digital Analyst

We Are Aspire Ltd
United Kingdom
£300 - £400 p day
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Lead Digital Analyst Short Term Contract £300 - £400 a day Open to fixed term contract and potential to turn permanent London A leading travel and tourism company are looking for a Lead Digital Analyst to support them on a short-term contract. They are an international organisation who run digital campaigns globally and have numerous websites to monitor. Culturally, they are very flexible with lots of working from home and encourage work life balance. They are looking for a Lead Digital Analyst to support a five-man team measuring the performance of digital activities with the use of web analytics. Someone who is flexible to change, is a self-starter and able to directly report to stakeholders is key as the right candidate will be contributing to the development of business strategies across the organisation. Role of Lead Digital Analyst - Mentor and lead the analytics team - Implement campaigns using tagging software - GTM etc - Measure and track performance of campaigns with Google Analytics - Producing reports for all parts of the business including ecommerce, B2B and digital - Working with stakeholders across the business Requirements of Lead Digital Analyst - Strategic thinker who can make connections across different areas - Confident in presenting to senior stakeholders - Advanced data manipulation and Excel skills - Advanced knowledge of Google Analytics or similar web analytics software tool - Google Tag Manager knowledge would be preferable - Strong knowledge of digital and marketing practices - Knowledge of digital conversion optimisation, best practice user experience, internet principles, practices and technologies - An understanding of non-commercial digital performance measurement is extremely desirable This is a fantastic opportunity for a lead digital analyst who is looking to join an international company and have the chance to implement tools and techniques and developing the business strategies across the organisation.
This job was originally posted as www.jobsite.co.uk/job/959130646