Data Insight Analyst

We Are Aspire Ltd
United Kingdom
£40000.00 - £50000.00 pa + benefits
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Data Insight Analyst £40,000 - £50,000 London A leading media owner are recruiting into their Data and Insight team. They are one of the biggest media owners in the UK and have a range of print and online / ecommerce products. As a business, they offer a range of benefits including an on site gym, on site GPs, opportunity to buy shares and the other key benefits. This role is working as part of a 5-man Data Insight team who support marketing and strategy divisions with customer insight. Role of Data Insight Analyst - Deliver insights that will support customer strategy, CRM and marketing - Work on improving revenue generation, customer loyalty and campaign effectiveness - Understanding who their customers are and how they engage with their brand - Deliver segmentation and propensity models that impact on strategy - Provide analysis around response profiling, uplift analysis, offer take up, response timing and more. - Build relationships with stakeholders from other departments in order to gain more information and provide analytical support where needed. Requirements of Data Insight Analyst - Experience in customer analytics role - Experience working in business to consumer business - SQL skills - Any knowledge of stats software like Faststats, R or SAS would be preferred but not essential - Proven examples of building segmentation models, and propensity models. - Strong stakeholder management and communication skills.
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