Digital Marketing Co-ordinator - Luxury Fashion

Recruitment Genius Ltd
United Kingdom
£23k - £26k pa
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Digital Marketing Coordinator - Luxury Fashion This global luxury brand for jewellery and men's accessory is recruiting a committed, creative and efficient Digital Marketing Coordinator to join their small Ecommerce Team in their Head Office in Chelsea. The ideal candidate has a strong technical knowledge of digital media and technology and flair to create compelling online content for discerning customers of a luxury fashion brand. Your can do attitude and excellent communication skills across departments support the consistent delivery of the brand message and the growth of online sales. Duties and Responsibilities - To manage and drive the digital strategy and liaise with other departments to implement this - Day to day management of the website, ensuring accurate and relevant information is displayed at all times. - Deliver compelling digital campaigns that drive traffic to the website, as well as footfall to retail boutiques - To deliver events, promotions and new initiatives, to achieve digital marketing objectives in line with the overall E-Commerce strategy - Planning, drafting and execution of the marketing calendar, taking into account the overall company strategy, seasonal sales expectations and any planned events - Drive quality traffic to the website through the effective use of advertising and managing of affiliate partnerships - Writing briefs for the collection pages - Supporting PR with Social Media activities - Continually evaluate all digital marketing campaigns and activities to ensure they remain within budget and can demonstrate a return on investment. - Attending relevant events as required and reporting back to MD with ideas and improvements for implementation Essential Skills and Experience - At least 2 years experience with proven track record in Digital Marketing in the UK fashion industry - Degree educated or similar qualification with a subject related to fashion - Evidence of strong analytical CRM for global fashion business - Supporting the delivery of SEO for the website and editing of its content - Ability to manage work across departments and keeping on top of a heavy workload - Excellent content writing skills and use of creative communication tools - Affinity to adapt quickly to new situations an positive approach - Excellent organisational skills with the ability to multi-task and see the 'bigger picture' - Instinctively creative, and always willing to listen to other opinions and collaborate - Excellent IT skills in MS Office and Photoshop, Google Analytics, InDesign Desirable Skills and Experience - Working autonomously as part of a small organisation - HTML and associated coding to increase brand exposure and traffic to website increase the - Luxury jewellery experience
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