Marketing Data and Insights Manager- Perm Surrey £35kbens

Talent Spike Ltd
£35k + excellent benefits package
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Marketing data and Insights Manager required by a rapidly growing software vendor. You will have a background in marketing data as either a data planner, data campaign executive or similar and would love the opportunity to further develop your data skills in a role that is both hands on and strategic. You will be looking for a role which encompasses campaign insight, plus data strategy and targeting. The ideal candidate must have some direct marketing experience/exposure. You will need to have strong analytical skills and be highly numerate, ideally with experience of using Salesforce and Excel. Responsibilities: Work closely with the marketing team to ensure the target audience for all communications is appropriate and relevant * Use various business software including Datanyze (technology), DueDil & Hoovers (company info), LinkedIn (contacts), Salesforce (CRM) and become a highly proficient user of each and train others in the marketing and sales teams * Responsible for end to end campaign data management of marketing campaigns * Use existing data and tools to provide analysis and insight * Use external tools to provision data for new campaigns * Working with stakeholders to understand requirements, you will then create data for the campaigns * Formulate selections and segmentations for accurate targeting * Analyse campaigns to ascertain what has worked well and make recommendations on how to improve future campaigns Education and Qualifications * Bachelor's degree, ideally in Direct Marketing, Business, Economics, or Analytics * Strong analytical skills and confidence in utilising data in Excel and other tools * Demonstrated attention to detail * Proficient in the use of Microsoft PowerPoint, Excel, Word or G-Suite * Experience of a corporate environment where targets and KPIs are key to the success of the business Skills & Experience Requirements * Strong communications skills as you will work closely with numerous parties * A strategic understanding of how to best utilise data for successful marketing campaigns and provide insights into data for each campaign. * Experience of using campaign management or analytics tools would be beneficial * Have an understanding data compliance and GDPR and how this with impact all marketing data and campaigns. * Experience manipulating and analysing data for marketing - using Excel and Salesforce * Ability to select / run segmentations for data for marketing campaigns * Understanding of web analytics would be beneficial but is not essential. * Data extraction and manipulation from our data systems, manipulation of large volume of data to establish actionable insights/models and deliver marketing recommendations * Build out recipient lists using tools such as LinkedIn Sales Navigator, Salesforce and other chosen tools * Spend time looking at data providing recommendations, trends and other insights * Application of data for campaign analysis and optimisation, attribution modelling, ROI, and A/B testing * Set data rules to ensure that the data stays in good health * Understand goals in relation to analytics and reporting * Advanced understanding and experience of using Excel for analytical/ statistical reporting, including using API and Pivot tables when necessary. All applications will be dealt with in the strictest of confidence.
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