Digital Marketing Manager - Acquisition

E.M.R. Search & Selection Limited
United Kingdom
£45k - £60k pa
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Want to be part of a fast moving, entrepreneurial culture which will challenge you? I'm looking for a Digital Marketing Manager to drive acquisition for a Fintech brand. This is possibly THE most exciting area of Digital Marketing and a fantastic opportunity to make an impact! RESPONISBILITES - You will be an expert at: Paid Search, SEO, Paid Social, Social, Display, Affiliate, aggregators, Email and SMS - You'll plan and implement digital marketing which is fully integrated with all channels. - Implement a highly targeted digital marketing which will help you achieve challenging cost-per-acquisition targets. - You will be challenged with identifying and implementing new cost-effective digital channels. - You will effectively manage on-going agency relationships and be equipped to run an agency selection, completing full tender processes. - Work with the Marketing Analyst to setup analytics software, Adobe Analytics and Google Analytics - You will have an unrelenting focus on net-conversion-rates and your initiatives will significantly increase conversion EXPERIENCE - Master of Microsoft Office, particularly Excel and Powerpoint - Avid user of analytics software, namely Adobe and Google - Understanding of bid management and bid optimisation software - Experience with test and learn tools and disciplines, Visual Website Optimiser (Wingify) or Adobe target - Adept at using content management systems, specifically Umbraco - Expert at producing engaging content - Good communication skills, ambitious and hardworking
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