Regional Marketing Manager - IT Security

Grey Seal Recruitment Limited
49,000 - 50,000 per Annum - OTE - 55,000
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Our client is seeking a UK/I Regional Marketing Manager is responsible for creating, managing and delivering innovative marketing campaigns to generate quality sales leads. This role is critical to extend pipeline and accelerate sales and revenue growth. You will understand best practices and processes for lead management, ensuring all marketing qualified leads are delivered to the appropriate sales team at an acceptable ROI that tracks to corporate goals. You will work closely with your regional Sales Team members to accomplish lead generation, inbound and outbound campaign management goals, and evaluate results to ensure that objectives and operating requirements are met. A competitive salary and an excellent range of benefits, as well as career progression opportunities associated with a dynamic and growing organisation. Company - Our client works with organisations globally to protect their critical information - They have headquarters in the US, Europe, Australia and Japan, with an extensive partner network across the globe. Job - Work with Regional Sales Director to identify and agree target markets - Develop regional marketing plan - Manage spend as per agreed and approved plans. - Design, execute and manage integrated marketing campaigns for multiple solutions - Liaise with 3rd parties for services (e.g.. telemarketing, graphic design, lead generation) - Raise Purchase Orders and obtain approvals - Ensure all lead data is centrally contained within tracking systems - Manage day-to-day interface and relationships with cross-functional teams (sales, product management and product marketing) to ensure an efficient lead qualification to conversion process - Analyze and report on the results of campaigns and lead nurturing. - Arrange website updates to support marketing campaigns as required. - Stay abreast of best practices, industry standards, and legal requirements associated with lead generation, email and direct marketing within your assigned regions. - Support regional sales team with adhoc requirements and requests. - Where required, create content for customer, channel partner and prospect communications. - In conjunction with the regional sales teams, schedule customer and partner events (e.g. user group meetings - 1-2/year), including researching meeting space, handling vendor contracts, developing agenda, creating and distributing invites, managing registrations, organizing supporting collateral, overseeing the shipment of materials and equipment, ensuring a good follow up process. - Build relationships with Channel Partners and work with them to develop and drive effective marketing initiatives and events to generate opportunities. Requirements - Prepared to travel to meet channel partners or attend events on occasion. - At least five years of experience in a marketing role. - A bachelor's degree in marketing, business, communications, or a related field is required. - Strong written and oral communication skills with the ability to motivate and influence stakeholders and target audiences - Good cross-functional networking skills and the ability to manage stakeholder relationships including customers, partners, colleagues and suppliers - Experience using a recognized CRM system for recording and reporting marketing and sales activities (ideally - Experience using a marketing automation tool (ideally Marketo) eg. Ecampaign builds (emails, landing pages, online forms etc) - Experience organizing small to medium events - Copy writing skills for marketing, collateral, blogs and social posts including editing and proofing - Budget and spend management experience - Proficient in the use of Microsoft Office applications - Planning, setting and working to time-based budgets and operational targets - Ability to work effectively under tight deadlines and manage projects independently - Good problem solving skills with the ability to remain calm under pressure
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