Senior Marketing Executive

Brewster Pratap
£25k - £30k pa
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
THE COMPANY: Brewster Pratap are working in partnership with a leading business based in Doncaster who specialise in providing qualifications and training material. The role of Senior Marketing Executive is newly created opportunity that would suit an accomplished Marketing Executive, Product Manager, Product Marketing Manager or Brand Marketing Manager who can easily commute to Doncaster from areas of Doncaster, Scunthorpe, Wakefield, Goole, Sheffield, Worksop, Rotherham and surrounding areas. THE JOB: The job of Senior Marketing Executive involves taking full responsibility for marketing the company's product groups to maximise revenues and for measuring success of marketing team activities. You will have the opportunity to provide strategic input into developing an engaging portfolio of events/webinars to increase engagement and RoI, as well as working on new initiative and project managing these to completion. You'll also work closely with the Chairman of the business to market and promote the International Office. Areas of responsibility will include: - Managing the product portfolio for different customer segments, ensuring a competitive offering and conducting research into opportunities in new and existing markets both in the UK and internationally - Exploring opportunities for new initiatives to involve and engage business customers on a deeper level - leading on this and managing through from concept to launch with ongoing management duties - Increasing the success & profitability of existing products and evolving new products, driving product sales and marketing revenues to achieve growth targets - Creating inspiring and informative content - Overall responsibility for Highfield International product marketing from start to finish - and to include brochures/website developments - Conducting competitor research and data analysis to develop an innovative product marketing strategy with defined targets/activities - Working with the Marketing, Sales and Product Development teams to define the strategy, helping the teams understand the product positioning, key benefits, and target customers - Designing promotions/campaigns with the marketing team - Evaluating the existing UK-wide customer events programme, measuring success and identifying areas for continued growth - Maximising events/webinar revenues and attendances and supporting the delivery of these - Prioritising customer segments for targeting - Articulating value proposition and unique differentiators The role will mainly focus on overall management of the portfolio of both existing and future product concepts and developments, alongside on and off-line marketing promotion activities including social media marketing, website content updates, brochure and other print media production, product and marketing strategy input and event organisation. This is a really exciting opportunity for a suitably experienced individual to drive this part of the business forward. The role will involve some occasional travel around the UK and one or two trips to Dubai per year to the international office. THE PERSON: To be successful in your application you need to be able to demonstrate strong Marketing Executive or Product Management experience, sector is not important, although a business to business environment is useful. You will also need a good commercial outlook and be able to investigate and propose new ideas for products and initiatives and be able to see these through to successful completion. The following areas of experience are required: - End to end event management experience - Data driven with strong commercial and product management - Proven track record of improving ROI on campaigns - Managing multiple campaigns - Excellent proofreading - Strong analytical skills - Customer-focused approach Most importantly we are looking for an individual who works from their own initiative, whilst following company guidelines in this regulated sector, the successful candidate needs to bring new ideas and run with them, showing their passion for customer insight and driving ideas forward with their enthusiasm and pro-active attitude. The role works closely with the Chairman of the company and as such we need an individual comfortable with this level. THE BENEFITS: - 22 days holiday - Pension scheme - Convenient location - On site parking - Leading UK company in their field Brewster Pratap Recruitment Group focuses on the recruitment of talent in South Yorkshire, West Yorkshire, North Yorkshire, East Yorkshire, Lincolnshire and Nottinghamshire. If you are interested in discussing this job in more detail or any other aspect of recruitment and talent identification we would really like to hear from you. Please visit our website at ************************ for more information on Jobs or Recruitment.
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