CRM Executive

Gaming Technology Solutions Ltd/ Playtech
United Kingdom
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Description CRM Manager required to join our B2C team in Camden Town. As a CRM Manager, you will be working with a wide range of people, from key customers, to internal marketing teams and various departments within Playtech. The main purpose of this role is develop the strategy across email, SMS and direct mail, create campaigns that drive retention and customer loyalty, look after the whole lifecycle of the campaigns including, segmentation, and welcome and re-engagement programs. Your Role: - Plan, implement and analyse CRM campaigns - Create strategic insights to inform CRM Strategy and identify and select target groups for campaign initiatives. - Ensure that campaign communications are correct, relevant and up to date Plan and execute promotional and loyalty campaigns across a range of channels (email, SMS, push notifications, social media, direct mail) to target various player segments - Campaign tracking, analysis, reporting and revision of conversion, retention and reactivation plans - Request appropriate design assets from the design team from detailed design briefs - Undertake continuous competitive market research on retention plan - Competitor Analysis on retention activities - Ensure we adhere to ISP deliverable regulations Experience Required: Essential - Strong attention to detail - Enthusiastic and driven - Excellent written and verbal communication skills - Numerate with an analytical mind-set - Strong organisational skills with the ability to balance multiple projects - Excellent communication skills - Good analysis and reporting skills - Good Excel and HTML skills - Ability to work autonomously Desirable - Experience in a similar CRM role, ideally in the online betting or gaming industry - Experience of using campaign management tools - Knowledge of databases and email platforms A Bit About The Office Our Camden Town office (known as Virtue Fusion) is the world's leading developer and licensor of internet bingo products. Our multi-lingual and multi-currency bingo network offers the largest bingo prizes to be found, with peak traffic of over 25,000 concurrent players spread across 100+ skins. Developing bingo and networked gaming solutions for the online and mobile gambling industry, some of the worlds most renowned gaming operators, bookmakers, land-based operators and media companies use Virtue Fusion's bingo solutions including; Mecca Bingo, Gala Coral, Ladbrokes, William Hill, Sky, Bet365, Unibet, Paddy Power and Boylesports. We believe that our exuberant, dedicated and dynamic workforce, guided by our customer-focused approach to business, is the cornerstone on which we continue to build the success of the business. This is why we continue to attract the top companies in the industry as partners. Our people truly are the source of our success due to close knit environment we have created along our journey since 1999. We have a varied culture within the team to cater to all employees that include; - Watching our band play (Yes, we have our own band!) - An excellent career development path with training opportunities - Attending meetups in our London offices - Team lunches and dinners - Weekly fitness courses - Running club - Quarterly release parties - Football/basketball every Friday - Pool tables - Games consoles - Hitting the gym About Playtech Here at Playtech, we strive to constantly innovate - adding new applications and functionality to our already impressive product suite. You will find yourself working alongside some of the most talented professionals in the industry, with all of them consistently delivering quality work to ensure our brand remains at the forefront of the gaming industry. Playtech is a leading software provider for online gaming operators and can be positively considered as one of the pioneers of the worldwide online and land-based gaming industry. Company's business portfolio consists of the most prominent names in the business, including Bet365, William Hill, PaddyPower, Gala, Coral, Betclic, Winner, Betfair, Poker770, etc. Behind the eminent success of Playtech's products and services there are around 5,000 people located in 14 countries, the majority of whom are engaged in research and development of current and future gaming technologies. For additional information on Playtech, and the Playtech Group of companies, please visit ***********************
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