Head of Marketing

Recruiter
The People Collection
Location
United Kingdom
Salary
From £40,000 to £50,000 per annum plus bonus
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time
The Head of Marketing, alongside the CEO, will formulate and execute and effective marketing strategy for FX Company. Post holder will preferably have FX / brokerage experience.

Strategy

  • Accountable for all customer facing marketing and communications within IP guidelines
  • To plan, build and execute a marketing strategy
  • Increase the number of customers and CRM information for direct marketing to increase sales

Budget

  • Manage marketing spend against budget to ensure maximum communications and impact at all times

Campaign Imagery / Graphics and IP

  • Create marketing banners and videos
  • Manage and develop company graphics to create synergy in IP ensuring IP guidelines

Advertising

  • Source advertising agency, ensure the re-touching of advertisements meet global requirements
  • Establish global standards including licensees for all placements of all media formats

PR & Communications

  • Manage PR Agency Strategy
  • Write marketing PR and website content
  • Communicate and manage all company internal and external press directives, events, etc.
Customer service

Provide solutions to customer technical and network problemsResolving username and password problems, uninstalling/reinstalling basic software applications such as MT4 Platform, verifying proper hardware and software set up and assisting with navigating around application menus onto company website. Team work

  • Maintain and enhances effective interaction and communication with other units /business areas
  • Escalate all concerns and issues as appropriate.
  • Monitor the progress of the plan, report anomalies to the CEO and make adjustments where necessary
  • Agree the plan with the CEO
Administration

  • Prioritise work and balance his / her time in ensuring that all assignments are completed in a timely manner and meet expectations
  • Influence and initiates improvements to current processes.
  • Provide weekly progress reports to the CEO highlighting how efficient the sales are at that point and give ideas on how can evolve in order to acquire more clients.

Technical and Personal Profile

  • Detail oriented
  • Good computer skills including SendPulse, Hootsuite, Google Analytic, etc
  • Good understanding of FX company
  • Good team player
  • Confident
  • Calm, professional, sense of humour
  • Ability to handle pressure
  • Excellent telephone manner and polished presentation
  • Extremely discrete and conscientious
  • Experience with Google services, including Analytics and Webmaster Tools, Google’s Keyword Tool
  • A functional understanding of HTML and CSS
  • Work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimisation, and related skills
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports showing web analytics data and site evaluations
  • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
Health and Safety

Employees as individuals of the Company have a statutory duty to co-operate together to promote health and safety best practiceWe offer

  • First and foremost, we offer more than just a job; being an employee is an opportunity to invest in your future. In addition, you get:
  • A rare opportunity to join a highly skilled and motivated team working with the latest web technologies at scale across multiple platforms within the financial industry.
  • A chance to join a truly growth-embracing culture, which will commit to helping you grow personally and professionally.
  • An opportunity to work as part of a dynamic, very ambitious and, at the same time, informal and pleasant working environment.
  • An attractive salary & benefits package.

Other

This job description is not intended to be all inclusive. The employee may perform other related duties as agreed to meet the ongoing needs of the companyEmployees should be aware of and support the company values and ethics Employees should operate in line with company standards, policies and procedures
This job was originally posted as www.totaljobs.com/job/76138501