Marketing & Communications Manager

Bagnall Hopkins Recruitment Ltd
From £35,565 to £41,229 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Marketing & Communications Manager


Salary Scale: £35,565 to £41,229

Hours: 37.5 hours per week including occasional weekend and evening work

Responsible To: Communications Director

Role Summary

My client is a well respected, forward thinking charity who is currently recruiting for an experienced marketing and communications professional to join them and manage the marketing department at a time of significant growth. This position will work closely with the Communications Director to develop and deliver an engaging and powerful marketing and communications strategy.

They are looking for someone special; who strives to be brilliant, constantly challenging the status quo to do something inspiring, out of the ordinary and magical.

The successful candidate will be responsible for the creation, implementation and evaluation of the annual marketing and communications plans which will support their ambitious growth plans. You will support fundraising and recruitment activity as well as driving awareness, amongst families and care professionals, of the services provided at both their hospice locations and throughout West Yorkshire and North Manchester. You will play a pivotal role in championing brand awareness, effectiveness and consistency at an incredibly exciting time for the organisation.

The successful candidate will be a passionate and well established marketing and communications professional with a proven track record of delivering successful marketing and communications plans to a wide and diverse audience base. You will have the ability to very quickly embed yourself within the organisation and take responsibility for delivering a full mix marketing and communications plan. You will be comfortable working with colleagues at all levels and working to tight, demanding deadlines and have the confidence to represent the charity both internally and externally through inspiring and engaging communications.

Main Duties and Key Responsibilities

  • Produce annual integrated marketing and communications plans for each core audience (children and families, supporters and team members) in line with the organisational strategy
  • Act as guardian for the organisation’s brand, including visual identity, and ensure a consistent and appropriate use of language and tone of voice across all assets
  • Through your passion and commitment to the charity, inspire and train others to positively promote the charity and their services
  • Create, implement and embed an agency model structure into the marketing department providing ongoing detailed evaluation to the Communications Director
  • Manage the day to day running of the marketing department including line management of Marketing Executive, Creative Copywriter and Volunteers
  • Use initiative and creativity to create and implement fresh marketing strategies
  • Define and regularly refresh key messages for each audience by working closely with the Commercial and Care teams
  • Build close working relationships with all local and national media to achieve frequent, timely and positive media coverage across all available media
  • Develop a clear social media strategy for the charity and take the lead on managing an active, engaging and high profile social media presence across all relevant channels and communities
  • Keep abreast of market opportunities within third sector and beyond to capitalise on opportunities for media work, social media and other communications activity
  • Implement an effective eMarketing communication plan to reach and continually update the charity’s audiences
  • Develop a testing and evaluation approach; setting objectives for each campaign, including testing opportunities, conducting post activity evaluation including ROI
  • Be a spokesperson for the charity, speaking publicly and often in high profile situations
Personal Attributes

  • Minimum of 5 years marketing and communications management experience
  • Marketing or communication degree or CIM qualification desirable
  • Proven and demonstrable experience managing both offline and online marketing essential
  • Experience of charity sector not essential but an advantage
  • Demonstrable evidence of running effective and efficient marketing and communications campaigns
  • Experience in management of external agencies
  • Excellent communication and interpersonal skills and confident public speaker
  • Excellent attention to detail and accuracy
  • Commercially focused and results driven with the ability to accurately manage budgets and agency spend
  • Strong influencing skills
  • Proactive, initiative taker and strategic thinker
  • Have a hands-on approach, with the ability to lead from the front and help to transition and grow your team
  • Effective manager with the ambition, conviction and personal charisma to inspire the team
  • Full UK driving licence
This vacancy is being advertised on behalf of Bagnall Hopkins Recruitment who is operating as an employment agency. Your application will be sent to one of our consultants for review, at which stage we will be in touch to discuss your details further. If you do not hear from us within 48 hours your application has not been successful.

Both Bagnall Hopkins and our clients promote a policy of equal opportunities.

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