Product Marketing Manager

Headliners Recruitment
From £30,000 to £38,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Product Marketing Manager – Salisbury – Perm - £30 - £38K

Our client, a hi-end technology manufacturer is looking for an experienced Product Marketing Manager to manage a portfolio of new and existing product .You’ll be responsible for developing the communication plan and marketing tools to launch new products.

Main Duties

Product range and product strategies

·Analyse key market trends, forecast market demand

·Analyse customer demand and needs

·Perform competitor analysis

·Develop product ideas/concepts, product positioning

·Attend and participate to relevant conferences and committees

·Perform regular customer and competitive surveys

Product launch and Product management

·Define first draft of product content, first list of product features

·Define product pricing policy

·Support the Project Manager in other NPD process phases

·Review the functional specs to ensure consistency with product/feature requirements.

Product marketing

·Develop Product communication plans

·Work with and motivate Sales organisation, distributors and partners

·Manage customer and dealers’ databases

·Conduct product presentations, demonstrations, conferences and seminars

·Develop marketing and sales tools: brochures, demonstration toolkits.


·Structured, analytical mind-set

·Management skills

·Planning, organising & monitoring

·Focused, tenacious & action oriented

·People skills & team work

·Open to all ideas, open to change & ready to challenge existing situations

·Strong communication & listening skills

·Good written communication

·Fact-based & rational argumentation

·Enthusiastic, positive & empathic

·Curious & creative

·Reliable & punctual


·Marketing qualification at degree level

·Experience being an active and high performing member of a team

·Experience in similar level position in related industry

·Recognised as credible and knowledgeable

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