Category Marketing Manager

Yolk Recruitment
From £35,000 to £38,000 per annum
30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Category Marketing Manager


Up to £38,000

The Opportunity

An exciting opportunity for a Category Marketing Manager based in Tamworth. You will own specific product ranges and vertical segmentation within the key service portfolio. You will be responsible for growing the revenue and gross profit from the contractual and sale of the services from a category perspective, including range selection & new product development.


·Create and implement a review process across the designated range within the product portfolio, to allow full understanding of this area. Develop a strategy to optimise the ranges and maximise revenue & profit potential.

·Through research and field visits fully understand the customer experience. Identify key competitor and market trends for this product category. Identify opportunities for product innovation and product enhancements.

·New product development - investigate opportunities for the product portfolio & present recommendations to team. Take ownership of the launch and implementation strategy agreed. Translate product strategy into detailed requirements and prototypes.

·Work closely with internal design managers and external suppliers on NPD to create strategic product developments as well as react quickly to market shifts. Create buy-in for the vision for product developments internally and with external partners. Specify the final product specification and negotiate with suppliers.

·To manage the introduction of new services and products (not necessarily NPD)

·Own the price structure for this category.

·Work with the internal stakeholders (Sales / Operations / Marketing / Finance etc) and conduct range analysis within the categories and develop optimisation plans to ensure comprehensive, profitable product ranges within the categories.

·Conduct reviews with suppliers on a pre-agreed timetable to optimise performance and investigate potential additions to both product and service portfolios.

·To support the appropriate reduction of stockholding to an optimum level.


·Marketing related experience with expertise in product management.

·Demonstrable strategic ranging / sourcing / buying experience

·Strong market analytical skills (range analysis / market scoping)

·Proficient with the various stages of the procurement cycle from strategic sourcing through to contract management (procurement will be a key stakeholder)

·Experienced with new product development and launches

How to Apply
If you believe that you have the skills and experience for the role – then please get in touch. We also offer a referral scheme for any candidates whose details are passed to us that we successfully place. If you have any further questions then please contact Aaron Elliot at Yolk Recruitment on 02921 673 756.

*Please note, whilst we do our best to contact all candidates, due to the high number of applications we receive we cannot guarantee this for every role. If you have not heard anything from us within 7 days of applying – then unfortunately you have been unsuccessful. Please keep an eye on our website for more opportunities.*

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