Senior Campaign Manager

Recruiter
Hays
Location
Leeds
Salary
£45000.00 per annum + Benefits
Posted
29 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time

Senior Campaign Manager
£45,000
West Yorkshire

A leading B2B organisation based in West Yorkshire

Due to increase in activity, my client is actively looking for a Senior Campaign Manager to join their growing Marketing & Product team. This role is responsible for creating and executing a multi- channel marketing campaign plan to help drive key metrics across the business - both B2B and B2C.

Responsibilities

  • Manage a marketing and business activity planner across operations, helping to pull together product, IT and communications.
  • Lead the implementation of a new brand look and feel across the business, estate and assets.
  • Become the brand champion, driving consistency in look feel, tone and message.
  • Create, drive and implement B2C & B2B integrated campaigns, to acquire customers and feed into the CRM programme.
  • Implement and manage the tracking of all campaigns, delivering regular updates to the business - including successes and opportunities Vs KPIs, ROI
  • Write, edit and proofread copy for all materials/campaigns, working closely with digital and channel teams.
  • Be a champion for the brand, driving successful implementation of new brand creative
  • Ensure accuracy and compliance of marketing activity and provide sign off of key campaigns
  • Build & develop a market map of key competitors.
  • Curate market data to inform campaigns and evolution of the brand
  • Drive regular communication and feedback sessions with internal stakeholders

Personal Profile

  • Experience creating, implementing and driving brand, product and communication campaigns across a B2B and B2C organisation
  • Ability to review, revise and analyse campaigns to drive ROI and profitability.
  • Communication- written and verbal. You will be expected to communicate campaigns to the wider business and clients.
  • Management - expert management of agencies as well as a small in house team, with an ability to delegate effectively.
  • Project management - managing budgets, workloads and outcomes efficiently and effectively.
  • Numerical skills - ability to manage the budget; understand media metrics to target consumers.

If you have the above experience and are actively looking for a new opportunity, please do not hesitate to contact me.

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This job was originally posted as www.totaljobs.com/job/75950657